The Akwa Ibom State Council of the Nigeria Union of Journalists (NUJ) has waded into the on-going media onslaught between PR managers of the APC gubernatorial candidate, Umana Okon Umana and that of the governor, Mr. Udom Emmanuel.

The State Chairman of NUJ, Elder Patrick Albert stated this when members of the Coalition of Online Publishers in Akwa Ibom State (COOPA) paid a courtesy call on him in his office on Monday.

Elder Patrick said the level of total falsehood, mudslinging, abuse and personal attacks emanating from both camps are alarming, and may degenerate into some bigger if there is no ceasefire.

The number one journalist in the state said he has invited media managers of the governor and the APC guber candidate to a roundtable to discuss on better ways of handling PR and media publicity for their principals.

Earlier, the Chancellor of Online Publishers in the state, Ifreke Nseowo had decried the rate at which blatant lies is being propagated in the social media in the guise of propaganda, saying the group will appeal to conscience of online publishers and social media influencers by preaching self-appraisal.

He thanked the NUJ boss for the warm reception and his subsequent endorsement of the group, pledging that online publishers will work with the NUJ for the actualization of “Akwa Ibom of our dreams”.

In the meeting were some members of COOPA and former chairman of the NUJ, Comrade Daniel Ekanem.