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Deploying Social Media In Public Relations

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Are you sending out press releases and waiting for the media to write about you?
Are you wondering how you can integrate social media with public relations?
As professional PR experts, these among other things are involved in our daily tasks.
Instead of waiting for the media to write their story, as organizations media eyes and mouth piece, share those stories via social media platforms. More especially, those platforms activities are coordinated by you.

Try these few thought of mine:




1.Include social sharing
If you need to write a press release, find a way to support and extend the message via social sharing.

In Nigeria and worldwide today, keep in mind that journalists rely heavily on Twitter, Facebook, WhatsApp and other platforms to source and research stories. When you share your story socially, you are meeting them where they are instead of interrupting them in their inbox.

For example, a story about a charitable contribution would translate very well to video (building up your…