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Showing posts from October, 2018

12 Nigerian Social Media Influencers Taking PR Jobs - How We Evolved

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As a PR agency in Nigeria, as elsewhere on earth, you cannot remain in business sticking to the traditional practice, which, by the way, is almost forgotten. The Media has been relocating to New Media, Marketing is taking over from journalism. 

And this 'New Media' comes with many elements you need to study. Members of the older generation who have refused to adjust are being retired before they realize it. We can mention names of some of these consultants in Lagos. 
My focus is however not to sing to the choir here, but to drop a hint as to how we have moved Jabborro PR into the flow and continued bringing in the jobs. 
At a time when PR agencies are earning less and getting threatened with folding up, we are getting set to open an official Lagos office stepping up from the Uyo base from upcountry. Is it because we are led by youth? Maybe. But I'll say it's because we're hungry and restless - will strive to stay this way. 
Welcome to Influencer Marketing as long a…

Your Twitter Account Will Be Banned if... (New Rules)

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Twitter and other social media companies have come under fire in the past several years for the amount of fake and spam accounts spreading misinformation on the platforms. Ahead of the upcoming midterm elections, Twitter has updated its Twitter Rules to provide further guidance about what will and will not get an account banned.




Among the new actions that will get an account banned are:

Any account that uses stock or stolen avatar photos, stolen or copied profile bios, misleading profile information, and misleading profile location. Twitter now considers these accounts as fake accounts.

The new Twitter rules also say, “The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) it will not be allowed.

Accounts that are owned by the same person or organization that has alread…