12 Nigerian Social Media Influencers Taking PR Jobs - How We Evolved
As a PR agency in Nigeria, as elsewhere on earth, you cannot remain in business sticking to the traditional practice, which, by the way, is almost forgotten. The Media has been relocating to New Media, Marketing is taking over from journalism.
And this 'New Media' comes with many elements you need to study. Members of the older generation who have refused to adjust are being retired before they realize it. We can mention names of some of these consultants in Lagos.
My focus is however not to sing to the choir here, but to drop a hint as to how we have moved Jabborro PR into the flow and continued bringing in the jobs.
At a time when PR agencies are earning less and getting threatened with folding up, we are getting set to open an official Lagos office stepping up from the Uyo base from upcountry. Is it because we are led by youth? Maybe. But I'll say it's because we're hungry and restless - will strive to stay this way.
Welcome to Influencer Marketing as long as Nigeria is concerned. Parts of the following paragraphs were written by Fikayo Owoeye.
- What quick thinking PR agencies do now is study the trend and identify which Influencer to engage for what campaign. At Jabborro PR, we analyse their influences all the way down to who and who actually follow these Influencers and where these followers live, work and play. Just getting an Influencer to post or tweet you is no guarantee that you've reached your target audience. The narrower your audience target, the more you need an evolved PR agency.