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How to Create an Internal Communications Plan in 7 steps

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A best practice for internal communications teams is to have a plan. That may sound basic but all too often we find that internal communications departments don’t have plans in place – and it shows in how the team works, how well employees are communicated with, and, in many cases, the kind of impact the function has on the business.


An internal communications plan articulates what the function is uniquely qualified to do to help drive business outcomes for the organization.

Why an Internal Communications Plan Is Beneficial

An internal communications plan is necessary for many reasons. It:

Provides a clear roadmap for consistently communicating with employees, so they feel informed about goals for your organization, or a specific initiative, so they can take action and help achieve those goals;

Defines what internal communications strategies are important to focus on, how and when they’ll be implemented and how they’ll be measured to demonstrate value and impact to the business;

Keep…