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Showing posts from October, 2019

10 DOs and Don'ts for Brands on Twitter; Part three

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Click here! to read part one andHere! to read part two, of 10 DOs and Don'ts for Brands on Twitter.
8. Do Monitor Keywords and Competitors In twitter, it is not only hashtags that trend. Keywords also indicate a timely topical issue. You can latch on to any of these and contribute sound, helpful and maybe funny input. It shows your brand cares about what tweeps care about. Don’t stop there; monitor your competition as well. This is what the European soccer football brands do better than other users. They monitor each other closely and even engage each other in such a way as to generate some energy amongst their respective fans and followers. This way, they are contributing to sales of club merchandise, in the grand scheme of things. If someone expresses issues with a competitor or drops a general question about your competitor, that’s your opportunity to learn what to do better in your own business. There would be nothing wrong if you seize the moment to respectfully promote a sol…

10 DOs and Don'ts for Brands on Twitter; Part two

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Click here! to read 10 DOs & Dont's for Brands on Twitter; Part one
4. Don't Auto-Tweet While you are away from work, you can setup automated tweets to give you top of the mind awareness, but this takes a lot more skill than just knowing how to use a bot. tweeps (as twitter users call themselves) can tell the difference between a bot tweeting and you tweeting. When they want information, they can forgive you for allowing a bot inform them, but if the information achieves its aim, then a human should be on hand to engage them. Let’s not even talk about DM using a bot; that’s spam and, it could work for you, but if it doesn’t work for you, it does even more harm. 5. Don't Take Too Long To Reply The best twitter accounts are known for replying within few minutes. If it takes you a whole day or more to reply, you could be losing business. Set your notifications on a mobile phone if you are handling a twitter account for the firm, and get messages on the go. And if you miss…

10 DOs and Don'ts for Brands on Twitter

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Brands on Twitter must know that this one is a village and everyone seems to know everyone. That is the most unforgiving place for your partners or buyers to complain of you. Nowadays, the need to satisfy your customers gets emphasized even more thanks to the power that Twitter gives to users’ voices.
I took a little time to go through piles of requests and complaints by Twitter users concerning brands they have dealt with; as many as I could. Here are 10 Dos and Don’ts I learned from this: 1. Poor Grammar, Poor Spelling will sink you There are lots of grammarians on social media and Twitter has them many. It’s an open world out there with supporters, hostiles, prejudiced, sympathizers, the indifferent, the disillusioned and all manner strolling through. The more attractive your tweet, the more of these people you will find reacting. And while some may ignore your bad grammar, even if a mistake, there are some who would not let you go. Before long, they are ‘dragging’ you all over tw…

ATTN!!! Int’l PR Association Announces New Definition of Public Relations

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The International Public Relations Association wraps its values around a new definition of public relations. After months of exhaustive debateIPRA, the International Public Relations Association, has created a new definition of PR, fit for the times we live in.


The 30-word definition reads: Public relations is a decision-making management practice tasked with building relationships and interests between organisations and their publics based on the delivery of information through trusted and ethical communication methods.
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Chair of the group charged with formulating this definition, and IPRA Board member, Alain Grossbard explains; “First we wanted to have a short definition that said: What is PR?Why do we do it? And how do we do it?  Then, conscious of our heritage based on the IPRA code, and of a world today imperiled with fake news, we wanted to say something more. This is how IPRA members do PR and how we think the world should do PR. …

MEDIA ADVISORY: LAGOS DIGITAL PR SUMMIT 2019

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The fourth Lagos Digital PR Summit, themed: Upping your Versatility in Digital Communication, will hold at the Sheraton Lagos Hotel, Mobolaji Bank Anthony Way, Ikeja from Wednesday 16th – Thursday 17th, October 2019 by 9am – 4pm daily.

*SUMMIT OBJECTIVES* In partnership with multinational technology companies specializing in Internet-related, social media and social networking services and leading digital communications consultancies in Sub-Saharan Africa, the Lagos Digital PR Summit is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and ready communicators with high-level digital public relations strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results.
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*FOR WHOM* The Lagos Digital PR Summit is open to Generation X and Millennials managing communications for government, corporate, media and non-governmental organizations to equip and…

APRA 2020: ‘And The Winner Is TANZANIA! #Tanzania #PR

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Following the inability of our initial nominee to host the 2020 edition of the African Public Relations Association’s (APRA) Annual Conference, the Executive Council is pleased to announce Dar es Salaam,Tanzania as the new location. The earlier announced dates of May 11-15, 2020, however remain sacrosanct. 



The choice of Dar es Salaam was made after careful consideration following the Public Relations Society of Tanzania’s (PRST) request to host, and preliminary conditions for this were agreed upon. This includes the approval of the Government of Tanzania.

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APRA is particularly excited at the prospect of returning to East Africa following the very successful hosting of this year's edition earlier on in Kigali, Rwanda. 
The fact that Tanzania has never hosted the conference; the remarkable strides made in recent years by PRST and the positively changing narrative of Tanzania, all serve as an irresistible pull for choosing Tanzania as the …

WHAT EXACTLY DOES FASHION PUBLIC RELATIONS OFFER? #FashionPR #Fashion #PR

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PR Pros Preparing Ahead of AfCFTA at Tanzania Confab

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The African Continental Free Trade Agreement (AfCFTA) between member states aims at creating a single continental market for goods and services as well as customs union with the free movement of capital and persons. 

Key Theme for Tanzania 2020: ‘One Africa! March To Economic Integration & The Role of Public Relations’

Signed in Kigali, Rwanda March 2018 and entered into force on the 30th of May, 2019, AfCFTA becomes the largest free trade agreement in terms of participating countries since the establishment of World Trade Organisation (WTO). 54 out of the 55 African States have signed this agreement to promote economic diversification, structural transformation, technology development and job creation. 
If successfully implemented, the AfCFTA has the potential to redress some of the key challenges the continent is facing. 
With a projection of generating a combined consumer and business spending of 6.7 trillion dollars by 2030, public relations must secure its role in AfCTA. But firs…