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Showing posts from January, 2020

10 Digital Marketing Tips For Small Business Owners

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The proliferation of digital marketing and social media resources has made it easier than ever to pitch to Main Street--without Madison Avenue budgets.


Mickey Mantas, ‎global agency and partner education consultant at LinkedIn, says these options let you be selective in how you spend digitally, and only "build a presence on the platforms that best represent you and your company." Don' t think of it as a one-time campaign; it'll evolve and grow as your business does.

Chase assembled a panel of digital marketing experts—from Facebook, Twitter, LinkedIn and Yelp—to help you plan your 2017 social campaigns. Here are some of their suggestions:

Go mobile: We consume virtually all information on-the-go, so your marketing platform should be "mobile-centric" instead of just "mobile-friendly." Messaging that isn't designed for mobile access and search will be less valuable in 2017.
Create compelling content: Our attention spans continue to drop—now just …

Three Digital Marketing Trends To Focus On In 2020

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As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights.


Forward-thinking strategies will drive traffic to your website, grow your email list, generate sales and bring customers back again and again. Imagine if marketers used the same approaches they used decades ago. They wouldn’t be able to appeal to their target audiences, and their businesses surely wouldn’t thrive off of old procedures.

Keeping up with the trends is important if you’re going to advance your business and market to consumers the way they want. Here are three digital marketing trends businesses need to pay attention to in 2020.


Improved Customer Security
Customer security has always been important, but as technology advances, it’s becoming more of a determining factor for customer purchases. If consumers feel that their information isn’…

How To Use Social Media To Supercharge Your Inbound Marketing Strategy

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When properly utilized, a well-designed social media marketing campaign can be a powerful lead.
Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal.


But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. Yes, social media marketing can be rife with pitfalls—but it’s also packed with potential.

This became abundantly clear to me when I interviewed Florian Sussbauer, a social media systems guru and one of Germany’s top experts in building and scaling agencies. During our conversation, we talked about how social media can be used to significantly supercharge any company’s inbound marketing campaigns.

You just have to utilize it to your own advantage.

Content Is Everything
High-quality content is key t…

How To Successfully Combine Digital And Offline Marketing Strategies

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Offline marketing often seems like a risky proposition for e-commerce companies. Today, everything is tracked, measured, analyzed, and organized. Clicks are counted, and page views are neatly displayed on spreadsheets.


To put money behind a marketing channel where results are difficult to track seems strange, or even foolish.

Yet I’d argue that offline marketing channels have plenty of potential in the digital age. While you can’t get immediate stats on the exact number of clicks and conversions, as you would with a Facebook ad, these efforts can be just as effective. You simply have to invest the proper amount of time and resources.

You also want to be open to trying new channels because you don’t really know what’s going to work until you give it a shot. It's best to be agnostic when it comes to the digital/non-digital divide.

If you take a consistent and patient approach when trying new offline channels, you’ll almost certainly end up finding some that work for you.

Here’s wha…

Major Digital Marketing Trends Redefining Retail Banking

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Financial marketers will have to make the customer experience their number one priority if they hope to beat back the fintech threat. Traditional banking providers will need the right resources — a combination of both talent and bigger budgetary investments — to leverage data and personalize the customer journey, otherwise, fintech challengers could win consumers' hearts... for good. Can traditional financial institutions rise to the challenge and pull it off?


A study from Adobe and eConsultancy shows that senior-level decision-makers in the banking industry have finally woken up to the threat that fintechs represent, and now concede that everything today — from marketing to the customer experience — revolves around digital channels.

According to a study from Adobe, the proportion of financial services companies that viewed themselves as advanced in terms of digital maturity nearly tripled from 7% in 2016 to 19% last year. That’s a huge improvement, but there’s still work to do.

17 Ways To Post On LinkedIn To Get Noticed

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Andrew is a Baby Boomer and Director at a Fortune 500 company that I was working with last week to write his LinkedIn profile when I asked him why he didn’t post on LinkedIn. He was trying to get more attention for himself while looking for a specific kind of job. He has never posted before and needed some guidance on exactly what to put out there. I turned to Hannah Morgan, a guru of job search information.

Before becoming a job search strategist and facilitator, Morgan of Rochester New York spent time working in HR recruiting were a lot of hiring was going on. She also worked for Lee Hecht Harrison doing outplacement classes and I asked for her advice.
I asked why people don’t post and she noted three reasons:
#1 they don’t know what to post #2 they worry it’s self-promotion #3 they don’t realize it is important to post and share with their network
The easiest thing to do is post about your job, occupation, your company, your industry and share that with your network. If you found …

5 big mistakes financial marketers make in digital channels

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Banking providers continue to struggle with digital marketing — everything from how much budget to allocate to digital channels and how results should be measured. The Financial Brand asked digital marketing experts in the banking industry what they see as the biggest mistakes financial marketers make most often.


Mistake #1: Taking the Same Approach on Every Channel
Facebook, Twitter, LinkedIn and YouTube are all radically different social media platforms, each with its own norms. The same thing applies to traditional media channels — TV, radio, billboards, direct mail, etc. Each has a different strength that will have different appeal to specific and unique segments of the audience. There are times that the message and/or campaign objective lends itself perfectly to one channel (or more), while other channels might be completely inappropriate or ineffective.

But banks and credit unions will frequently lump multiple channels together (e.g., “social media”) and treat each the same — s…

How Financial coys use digital marketing to gain consumers

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As consumers increasingly manage their daily lives digitally, financial marketers must find new ways to reach them through online and mobile channels. Research from Mintel shows that the leading financial firms are increasingly investing in digital advertising that can support more personalized messaging. Yet many other institutions remain stuck in traditional spending habits.


The majority of financial institutions did not reduce their broadcast and offline marketing budgets over the last 12 months, according to the Digital Banking Report. As in 2017, 34% of financial institutions allocated 50% or more of their media budgets to traditional media. As was the case last year, there was a lack of commitment to digital channels, with only 15% of organizations committing more than 50% of their budgets to online media, compared to 14% in 2017.

Similarly, virtually no bank or credit union committed more than 40% of their budget to mobile marketing, with only 2% of organizations committing ov…

Physically challenged man wins Public Relations top award

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The 2019 edition of Lagos Public Relations Industry Gala and Awards (LaPRIGA) held at the Grand Ballroom, Civic Centre, Victoria Island, Lagos on Thursday, December 19, 2019.


According to the Chairman Lagos Chapter of the Nigerian Institute of Public Relations Mr Segun Mcmedal,  “LaPRIGA was instituted to celebrate excellence and professionalism in PR practice and marketing communication. We made conscious effort to raise the bar at every edition, this year being the fourth. We also celebrate our stakeholders who have been consistent in their support for public relations not only in Lagos  but across the Nation.” This is what has made LaPRIGA become the PR Industry Oscars.

The main highlight of the event which attracted the crème de la crème from different sectors was the presentation of the LaPRIGA trophy to practitioners and corporate bodies carefully chosen by a Selection Panel for their contributions to the practice and growth of the profession over the years.

The most glamorous …

Three Public Relations Tips to Lift Women to the Top

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Even though we live in a time where women are increasingly dominating in the workplace, and the gender pay gap is shrinking in some industries, women are still lagging in management. You’ll hear chauvinists say women don’t assert themselves or aren’t aggressive enough. As a future public relations professional, and as a woman, these proclamations are disheartening.


The fact of the matter is that having women in management roles only benefits an organization.  There are studies which prove that businesses with women in senior management roles make more money.

I recently attended the PRSSA Regional Conference at Utah Valley University, yearning to hear from other women. I wanted to know how they got to the top — and how I can get there too.

Here are my top three tips:

1. “Be confident.”
Jill Chappell, CNN Senior Editorial Producer, The Situation Room with Wolf Blitzer

Think about the first episode of “Scandal” when Olivia Pope’s phone rings as she says, “It’s handled.” Her posture is st…