COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. Isaac Newton purportedly invented calculus and solved the riddle of gravity in the mid-1600s as he left Trinity College for his family’s estate in the country to escape the bubonic plague. The tale implies that in the COVID-19 world, the rest of us should achieve great things in isolation. In other words: “Get to work, Lazy! Stop binge-watching Netflix!” Well, most of us aren’t Newton, and as the The New Yorker notes, Newton was already working on calculus, gravity and other revolutions before the plague. Newton didn’t invent or discover anything because of his isolation, but he did make great use of his time. As many of us have lost clients—health clubs, restaurants, auto manufacturers, hotels—and can no longer host or attend events, we can use this time to update our skills.
Showing posts from May, 2020
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There are wild crises awaiting any govt backed or led Covid19 Vaccination in the world. Mention the word and see the reaction. European Pharmaceutical Review(EPR) Nigeria is not expected to buy into another developing country's curative measures for popular and infamous reasons. As with HIV, no Western country will censor a cure. So, poorly led Nigeria will not even consider a cure. It means they will herd everyone to a compulsory vaccine, by the books of WHO and/or the West. That is the only destiny left for this pandemic. Physical distancing is doing a good job, but reinfection remains a possibility. Ask Paulo Dybala. Whether the vaccines are deadly or life-saving we do not know, cannot tell until millions have been vaccinated. But this is where Public Relations professionals come in. Leaderships of countries should seek out the right hands in every unit of professional service needed for this war. And that includes the Communication sector. They should be en