BRAND AND INNOVATION MANAGER – NORTHERN NIGERIAN FLOUR MILLS, KANO
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Responsible for driving NNFM brand penetration and acceptability in the market. Ensuring NNFM becomes the hub of local content supply, drive local content agenda within the innovation & R&D team.
THE JOB
Lead the brand management of the NNFM portfolio and identify opportunities for growth through the evaluation of market intelligence.
Develop and monitor plans on assigned category brands. Effectively utilizing resources and appropriate channels to achieve set objectives.
Initiate and implement brand representation at special events in the Northern regions. Lead marketing promotional activities of brand categories for visibility and monitor performance.
Optimize production processes to ensure least cost production for product competition and profitability.
Collaborate with the sales team to resolve challenges faced by customers and consumers in the market.
Support the development of NNFM as a local hub for local content in alignment with FMN's innovation agenda.
Work with R&D & Innovation on local content in sourcing, quality evaluation & achieving cost efficiencies.
THE PERSON MUST
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Possess good interpersonal and collaborative skills
Have excellent communication and fluent in HAUSA.
Be numeric and possess good problem-solving skills
Possess a passion for innovation and creativity.
QUALIFICATION
First degree in any field
Relevant marketing membership
EXPERIENCE
Minimum of 5 years cognate experience in branding/ marketing/ innovation-related roles.
Adept at working with multiple stakeholders.
Market intelligence gathering, analytics and reporting.
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