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APRA 2020: ‘And The Winner Is TANZANIA! #Tanzania #PR

Following the inability of our initial nominee to host the 2020 edition of the African Public Relations Association’s ( APRA ) Annual Conference, the Executive Council is pleased to announce Dar es Salaam,Tanzania as the new location. The earlier announced dates of May 11-15, 2020, however remain sacrosanct.  The choice of Dar es Salaam was made after careful consideration following the Public Relations Society of Tanzania’s (PRST) request to host, and preliminary conditions for this were agreed upon. This includes the approval of the Government of Tanzania. Hire a PR manager at an affordable monthly rate. APRA is particularly excited at the prospect of returning to East Africa following the very successful hosting of this year's edition earlier on in Kigali, Rwanda.  The fact that Tanzania has never hosted the conference; the remarkable strides made in recent years by PRST and the positively changing narrative of Tanzania, all serve as an irresistible pull for

PR Pros Preparing Ahead of AfCFTA at Tanzania Confab

The African Continental Free Trade Agreement (AfCFTA) between member states aims at creating a single continental market for goods and services as well as customs union with the free movement of capital and persons.  Key Theme for Tanzania 2020: ‘One Africa! March To Economic Integration & The Role of Public Relations’ Signed in Kigali, Rwanda March 2018 and entered into force on the 30th of May, 2019, AfCFTA becomes the largest free trade agreement in terms of participating countries since the establishment of World Trade Organisation (WTO). 54 out of the 55 African States have signed this agreement to promote economic diversification, structural transformation, technology development and job creation.  If successfully implemented, the AfCFTA has the potential to redress some of the key challenges the continent is facing.  With a projection of generating a combined consumer and business spending of 6.7 trillion dollars by 2030, public relations must secure