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Showing posts with the label Brands

Marketing Meets Entertainment: How Brands Can Reach A Wider Audience on TikTok

 Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. With more than 1 billion users, TikTok—along with its unique algorithm and discoverability opportunities—helps brands engage and connect with new demographics and audiences. TikTok TikTok is still fairly new, yet it has already become a necessary avenue to reach audiences. Thus, marketers around the globe face questions: How do I know what’s working on this platform? What is the secret sauce to making a TikTok video go viral? Get creative. Coming up with new trends or unique ways to showcase your products or services is proven to resonate with followers.  Adopt an entertainment-first approach. The direction of entertainment-based marketing allows brands to take a human approach when connecting with their key demographics, creating content that not only moves audiences emotionally, but that also converts. Define your purpos

What Every Brand Should Include In Their Social Media Guide

 A social media style guide is connected to your brand voice. You want your brand essence to be showcased on social media and other marketing platforms for better brand recognition. Social Media Guide A social media style guide can offer your team concise information about publishing posts, so there’s less room for error. It will also make it easier for you to train new employees. That, in turn, will save both parties time. The less time you waste, the faster you’ll reach your social media goals. In creating your guide, you need to understand what to include in it in the first place. Here’s a list of important elements: 1. Consumer persona: Creating the consumer persona of your target audience is an important exercise for any business. The consumer persona is an exclusive collection of data about your target audience. Including a detailed consumer persona in your social media style guide will allow your team to understand the audience they’re targeting. That will help them customize s

Influencer Marketing: The Perfect Influencer Campaign Strategy for your Brand

These days, the value and effect of influencers in the Social Media space have become inestimable.  Influencer Marketing These are genius people who have figured out how to turn their special skill sets and hobbies into profitable personal brands are almost everywhere. Blogs, Youtube, Twitter, TikTok, Instagram e.t.c. You name it. These kings and queens of content creation and engagements, have basically made any Social Media platform you can think of their kingdom.  Due to their popularity, it's a no-brainer that brands are always on the lookout for influencers that can easily align the brand's goals with their audience and pull people into the brand’s circle of influence on the platform of a 'transactional relationship'. Interestingly, despite the large pool of influencer talents available, figuring out what’s going on culturally and then finding that perfect person to cascade your message is not as easy as it seems. Below are a few tips that can aid you in recording

Tips To Help Your Brand Navigate Through Social Media This Year

  The ever-morphing social media landscape requires daily attention from modern marketers to stay current on the beating pulse of culture, shifting platform functionalities, and the evolving community ecosystem their online communities inhabit.  Social Media In an era of fake news, it’s the real news that kept social media professionals at full throttle last year: Instagram and Facebook ad boycotts, a renewed spotlight on racial injustices, cancel culture at an all-time high, and an unflinching global pandemic has made it essential for brands to understand themselves and the communities they serve. Social media has become the front line for consumer communication in a stay-at-home world, which has led brands to reimagine their content and strategy toolkits. When reevaluating, there are a few things to keep in mind: 1. Be authentic. One of the key elements that make consumers feel connected to brands is authenticity. Making authenticity a pillar of your content strategy and brand is cru

10 DOs and Don'ts for Brands on Twitter; Part three

Click here! to read part one and   Here! to read part two , of 10 DOs and Don'ts for Brands on Twitter. Micvadam files 8. Do Monitor Keywords and Competitors In twitter, it is not only hashtags that trend. Keywords also indicate a timely topical issue. You can latch on to any of these and contribute sound, helpful and maybe funny input. It shows your brand cares about what tweeps care about. Don’t stop there; monitor your competition as well. This is what the European soccer football brands do better than other users. They monitor each other closely and even engage each other in such a way as to generate some energy amongst their respective fans and followers. This way, they are contributing to sales of club merchandise, in the grand scheme of things. If someone expresses issues with a competitor or drops a general question about your competitor, that’s your opportunity to learn what to do better in your own business. There would be nothing wrong if you seize the moment

10 DOs and Don'ts for Brands on Twitter; Part two

Click here! to read 10 DOs & Dont's for Brands on Twitter; Part one   Source: Cnbc 4. Don't Auto-Tweet While you are away from work, you can setup automated tweets to give you top of the mind awareness, but this takes a lot more skill than just knowing how to use a bot. tweeps (as twitter users call themselves) can tell the difference between a bot tweeting and you tweeting. When they want information, they can forgive you for allowing a bot inform them, but if the information achieves its aim, then a human should be on hand to engage them. Let’s not even talk about DM using a bot; that’s spam and, it could work for you, but if it doesn’t work for you, it does even more harm. 5. Don't Take Too Long To Reply The best twitter accounts are known for replying within few minutes. If it takes you a whole day or more to reply, you could be losing business. Set your notifications on a mobile phone if you are handling a twitter account for the firm, and get messa

10 DOs and Don'ts for Brands on Twitter

Brands on Twitter must know that this one is a village and everyone seems to know everyone. That is the most unforgiving place for your partners or buyers to complain of you. Nowadays, the need to satisfy your customers gets emphasized even more thanks to the power that Twitter gives to users’ voices. source: Logodix    I took a little time to go through piles of requests and complaints by Twitter users concerning brands they have dealt with; as many as I could. Here are 10 Dos and Don’ts I learned from this: 1. Poor Grammar, Poor Spelling will sink you There are lots of grammarians on social media and Twitter has them many. It’s an open world out there with supporters, hostiles, prejudiced, sympathizers, the indifferent, the disillusioned and all manner strolling through. The more attractive your tweet, the more of these people you will find reacting. And while some may ignore your bad grammar, even if a mistake, there are some who would not let you go. Before long, th