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9MOBILE CAN SAVE THEMSELVES GOOD $$$ IN PROMOTION, BUT WILL THEY...?

9Mobile has already begun to spend in 10 millions of Naira advertising their young (not so young actually) brand. They're singing their own praises before there's a chance to prove what they can do differently. This is the point where actual PR and Advertising part ways. In the ideal sense, or even near-ideal, your Marketing budget should allocate more to designing excellent service quality and far less to advertising. Then spend very little to directly connect with your customers; give some time to your consistency and you'll be everywhere before long ctsy of free advocacy by happy customers.  Time for advertising would later come. This  is a formula I will choose not to detail in an article.  There is a level of aggression in advertising that a company embarks on I becomes what I call desperate self-aggrandizement. It's either they have access to near-unlimited investment capital or they have something sinister they're paying to keep concea