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How To Successfully Combine Digital And Offline Marketing Strategies

Offline marketing often seems like a risky proposition for e-commerce companies. Today, everything is tracked, measured, analyzed, and organized. Clicks are counted, and page views are neatly displayed on spreadsheets. Source; Indeed Magnus To put money behind a marketing channel where results are difficult to track seems strange, or even foolish. Yet I’d argue that offline marketing channels have plenty of potential in the digital age. While you can’t get immediate stats on the exact number of clicks and conversions, as you would with a Facebook ad, these efforts can be just as effective. You simply have to invest the proper amount of time and resources. You also want to be open to trying new channels because you don’t really know what’s going to work until you give it a shot. It's best to be agnostic when it comes to the digital/non-digital divide. If you take a consistent and patient approach when trying new offline channels, you’ll almost certainly end up finding