Jabborro Blog

Following the inability of our initial nominee to host the 2020 edition of the African Public Relations Association’s ( APRA ) Annual Conference, the Executive Council is pleased to announce Dar es Salaam,Tanzania as the new location. The earlier announced dates of May 11-15, 2020, however remain sacrosanct.  The choice of Dar es Salaam was made after careful consideration following the Public Relations Society of Tanzania’s (PRST) request to host, and preliminary conditions for this were agreed upon. This includes the approval of the Government of Tanzania. Hire a PR manager at an affordable monthly rate. APRA is particularly excited at the prospect of returning to East Africa following the very successful hosting of this year's edition earlier on in Kigali, Rwanda.  The fact that Tanzania has never hosted the conference; the remarkable strides made in recent years by PRST and the positively changing narrative of Tanzania, all serve as an irresistible pull for

This is where Fashion and Public Relations get married; Fashion needs people’s eyes, and then their other senses while Public Relations brings them all together. Public Relations ensures that the Fashion professional appeals to the public (publics), satisfies them, attracts them and both parties gain from the relationship formed. A good PR manager will also help the two parties maintain a beneficial relationship going forward. This was how Pierre Rougier worked for Calvin Klein and other fashion businesses behind the scenes, generating a lot of resounding results for these brands. Photo by Vision Perspective It is important to know that an advertising agency will not offer your business what the PR will do. With one, you pay heavily to get seen quickly; with the other, you pay less and take time to build a relationship of trust with your various publics. Advertising is the costlier one, PR is the later one. And these days, the relationship is what keeps the busines

The African Continental Free Trade Agreement (AfCFTA) between member states aims at creating a single continental market for goods and services as well as customs union with the free movement of capital and persons.  Key Theme for Tanzania 2020: ‘One Africa! March To Economic Integration & The Role of Public Relations’ Signed in Kigali, Rwanda March 2018 and entered into force on the 30th of May, 2019, AfCFTA becomes the largest free trade agreement in terms of participating countries since the establishment of World Trade Organisation (WTO). 54 out of the 55 African States have signed this agreement to promote economic diversification, structural transformation, technology development and job creation.  If successfully implemented, the AfCFTA has the potential to redress some of the key challenges the continent is facing.  With a projection of generating a combined consumer and business spending of 6.7 trillion dollars by 2030, public relations must secure

As a way to promote its Nigeria Investment function, Legalpreneur Services with Start Innovation Hub in September partnered with Jabborro PR to organize a business support event in Uyo, Akwa Ibom State titled Drive 'Start-Up' Summit. The project selected small businesses to be mentored and contest for investment worth N1,000,000. Winner Drive Summit 2019 with Jabborro PR Staff Thanks to strategic partnership with organisations like Union Bank of Nigeria (Uyo), Global Audio Factory Band, Aniferaz, Whitebridge Consulting, Wonder Arts, Continuity Media and more, we were able to pull off a successful outing at minimal cost. Precious Opara and her associate, Esther Izuka from Owerri won the investment price of N1,000,000 by pitching their recreational tea product 'Drink Up'.  The project continues in business development and the winning product, Drink Up will soon be commercialized. As announced by the key organizer, Legalpreneur Services, the project to Invest

When crisis hits an organization or influential individual, the reaction will either be Public Relations or propaganda. If he seeks to communicate honestly with his affected publics, admits his areas of wrong, offers to restitute where he had offended the other, makes full disclosure of facts in his possession - at least to his direct publics, he/the organisation has made a PR response. If they talk tough immediately, or attempt to stoke emotional support, that is not PR but propaganda. Propaganda is not necessarily lying as many believe, but it never achieves lasting solution. It leaves both accused and accuser hurt, one on the short term, the other on the long term. Whenever there is an attempt to steer attention away from the issue at hand, this is not Public Relations. Commonwealth of Zion Assembly, COZA, an urban styled Pentecostal church in Nigeria has been trending lately. For both negative and positive reasons. While rumours of the Pastor's sexual

A best practice for internal communications teams is to have a plan. That may sound basic but all too often we find that internal communications departments don’t have plans in place – and it shows in how the team works, how well employees are communicated with, and, in many cases, the kind of impact the function has on the business. An internal communications plan articulates what the function is uniquely qualified to do to help drive business outcomes for the organization. Why an Internal Communications Plan Is Beneficial An internal communications plan is necessary for many reasons. It: Provides a clear roadmap for consistently communicating with employees, so they feel informed about goals for your organization, or a specific initiative, so they can take action and help achieve those goals; Defines what internal communications strategies are important to focus on, how and when they’ll be implemented and how they’ll be measured to demonstrate value and impact to the

As a PR agency in Nigeria, as elsewhere on earth, you cannot remain in business sticking to the traditional practice, which, by the way, is almost forgotten. The Media has been relocating to New Media, Marketing is taking over from journalism.  And this 'New Media' comes with many elements you need to study. Members of the older generation who have refused to adjust are being retired before they realize it. We can mention names of some of these consultants in Lagos.  My focus is however not to sing to the choir here, but to drop a hint as to how we have moved Jabborro PR into the flow and continued bringing in the jobs.  At a time when PR agencies are earning less and getting threatened with folding up, we are getting set to open an official Lagos office stepping up from the Uyo base from upcountry. Is it because we are led by youth? Maybe. But I'll say it's because we're hungry and restless - will strive to stay this way.  Welcome to Influence