Jabborro Blog

As consumers increasingly manage their daily lives digitally, financial marketers must find new ways to reach them through online and mobile channels. Research from Mintel shows that the leading financial firms are increasingly investing in digital advertising that can support more personalized messaging. Yet many other institutions remain stuck in traditional spending habits. The majority of financial institutions did not reduce their broadcast and offline marketing budgets over the last 12 months, according to the Digital Banking Report. As in 2017, 34% of financial institutions allocated 50% or more of their media budgets to traditional media. As was the case last year, there was a lack of commitment to digital channels, with only 15% of organizations committing more than 50% of their budgets to online media, compared to 14% in 2017. Similarly, virtually no bank or credit union committed more than 40% of their budget to mobile marketing, with only 2% of organizations commi

The 2019 edition of Lagos Public Relations Industry Gala and Awards (LaPRIGA) held at the Grand Ballroom, Civic Centre, Victoria Island, Lagos on Thursday, December 19, 2019. Ishola Ayodele According to the Chairman Lagos Chapter of the Nigerian Institute of Public Relations Mr Segun Mcmedal,  “LaPRIGA was instituted to celebrate excellence and professionalism in PR practice and marketing communication. We made conscious effort to raise the bar at every edition, this year being the fourth. We also celebrate our stakeholders who have been consistent in their support for public relations not only in Lagos  but across the Nation.” This is what has made LaPRIGA become the PR Industry Oscars. The main highlight of the event which attracted the crème de la crème from different sectors was the presentation of the LaPRIGA trophy to practitioners and corporate bodies carefully chosen by a Selection Panel for their contributions to the practice and growth of the profession over the yea

Even though we live in a time where women are increasingly dominating in the workplace, and the gender pay gap is shrinking in some industries, women are still lagging in management. You’ll hear chauvinists say women don’t assert themselves or aren’t aggressive enough. As a future public relations professional, and as a woman, these proclamations are disheartening. source; We are the city The fact of the matter is that having women in management roles only benefits an organization.  There are studies which prove that businesses with women in senior management roles make more money. I recently attended the PRSSA Regional Conference at Utah Valley University, yearning to hear from other women. I wanted to know how they got to the top — and how I can get there too. Here are my top three tips: 1. “Be confident.” Jill Chappell, CNN Senior Editorial Producer, The Situation Room with Wolf Blitzer Think about the first episode of “Scandal” when Olivia Pope’s phone rings as she

​Manchester City have terminated their relationship with media firm  PHD Media Manchester after they were humiliated by an advert looking for help to boost the atmosphere at Champions League games.   Manchester city left back, Benjamin Mendy  Working on behalf of City, the group posted on the app Tribe, which is used by brands to reach out to those with large social media followings, to look for help to raise awareness for the club's European games. In the post, the group claimed  ​City  feared they would not attract many fans after being drawn against three 'relatively unknown' sides - Atalanta, Dinamo Zagreb and Shakhtar Donetsk - and it was ridiculed for its search for help to 'get across the great atmosphere' of  ​Champions League  games. The  Daily Mail  report, City had no prior knowledge of this post and they were left furious to see the group post something without their permission, particularly as it led to widespread criticism from m

The Federal Government (FG) has disclosed it is looking to inject sanity into the social media to restore a sense of control. Lai Mohammed, Nigeria's information minister This was disclosed by the Minister of Information and Culture, Alhaji Lai Mohammed. He was speaking at a media briefing on Tuesday in Abuja. The minister lamented that the social media space has gone totally out of control. “Gentlemen, since we inaugurated our reform of the broadcast industry, many Nigerians have reached out to us; demanding that we also look into how to sanitize the social media space. “I can assure you that we are also working on how to inject sanity into the social media space which, today, is totally out of control Get trained on PR and digital media here! “No responsible government will sit by and allow fake news and hate speech to dominate its media space; because of the capacity of this menace to exploit our national fault lines to set us against each other and trigg

Click here! to read part one and   Here! to read part two , of 10 DOs and Don'ts for Brands on Twitter. Micvadam files 8. Do Monitor Keywords and Competitors In twitter, it is not only hashtags that trend. Keywords also indicate a timely topical issue. You can latch on to any of these and contribute sound, helpful and maybe funny input. It shows your brand cares about what tweeps care about. Don’t stop there; monitor your competition as well. This is what the European soccer football brands do better than other users. They monitor each other closely and even engage each other in such a way as to generate some energy amongst their respective fans and followers. This way, they are contributing to sales of club merchandise, in the grand scheme of things. If someone expresses issues with a competitor or drops a general question about your competitor, that’s your opportunity to learn what to do better in your own business. There would be nothing wrong if you seize the moment

Click here! to read 10 DOs & Dont's for Brands on Twitter; Part one   Source: Cnbc 4. Don't Auto-Tweet While you are away from work, you can setup automated tweets to give you top of the mind awareness, but this takes a lot more skill than just knowing how to use a bot. tweeps (as twitter users call themselves) can tell the difference between a bot tweeting and you tweeting. When they want information, they can forgive you for allowing a bot inform them, but if the information achieves its aim, then a human should be on hand to engage them. Let’s not even talk about DM using a bot; that’s spam and, it could work for you, but if it doesn’t work for you, it does even more harm. 5. Don't Take Too Long To Reply The best twitter accounts are known for replying within few minutes. If it takes you a whole day or more to reply, you could be losing business. Set your notifications on a mobile phone if you are handling a twitter account for the firm, and get messa