Jabborro Blog

 WhatsApp's early beta access teases us with upcoming changes that will make the app better to use. WhatsApp When it comes to messaging apps, WhatsApp continues to reign supreme thanks to the plethora of features that make it perfect for both personal uses as well as for businesses, with a recent rollout offering new features that benefit all users, like dark mode and improved video calls. And now, it's about to become even more robust with a dynamite set of new features that will make using the app across multiple devices a reality.  Thanks to WABetaInfo, we have some early information on an upcoming change to the app that will let users access their WhatsApp account on up to four devices simultaneously, rather than having to log in on each new device they switch to; that's the case with the current version which only allows users to have the app up and running on one device at a time.   Image Credit: WABetaInfo What's more, messages will sync across all devices the ap

Have news to share that isn’t related to the novel coronavirus? It’s hard to get anyone to listen, regardless of the industry, news medium, or personality. Source; Dorset Echo The virus has created a deep and lasting impact on our society. However, as many cities begin to reopen and attempt to reintroduce standard work/life routines, the question is—how do we move on? When COVID-19 unexpectedly stole the show, companies and organizations were forced to throw their carefully coordinated marketing strategies, ad campaigns, and PR plans out the window. Promotions tied up in closed restaurants, canceled sporting events, and postponed trade conventions simply were no longer relevant in light of the global pandemic. Not only were plans changed due to cancellations, but they were also altered as a result of the obvious sense that the situation required. Overnight, commercials and social media ads shifted from routine content to COVID-19 health tips and messages of gratitude to essential worke

It is true: while men slept, 5G entered Nigeria  😉 . So, more seriously, while Nigerians were busy with Corona Virus, telecoms agents were installing 5G technology in parts of the country. So, if you still feel passionate about this, yes, we have both Covid19 and 5G technology in Nigeria right now. Read down, I’ll soon show you the cities where these 5G technology are at in 2-3 minutes.       So, widespread rumours link 5G technology to health hazards in many parts of the world. We have all seen videos of birds falling from the sky near antennae that look different from our usual 3G and 4G hardware. We have seen videos of trees that dried up on the side that faced a nearby telecoms pole. Whether these videos are authentic or fake, we don't know. But people have passionately protested against the technology. Influential individuals have fanned this alarmist rhetoric even more. There's been talk of it causing hypoxia, a shortage of oxygen which makes patients bre

What’s next for communications after COVID-19? Here is what pros and agencies predict as the future of PR after COVID-19. Source; PR Consultants Group For service providers and vendors, getting ahead of industry changes is the difference between big success and loss of market share. We have compiled their predictions for businesses once they reopen fully. Here’s where they think we are headed: Uduak Umo, Jabborro PR: "All indications point to a future with Covid19 still featuring, unless there is a dramatic discovery to eradicate it hurriedly. Hence, business will no longer be as usual. Communications will be everything the more. Google, Facebook, Twitter, Whatsapp are all handy as we physically go distant; Zoom has now jumped in big. Organisations will now pay more attention to their websites, SEOs, SEM, Landing Pages, eCommerce, Video conferencing and all kinds of remote comms tools. Expect new technologies - like the Hologram, new battery technology, new app technology - to eme

No matter your industry, your business is sure to- at some point- face some kind of public relations crisis. The way you respond can either give you a hefty brand image boost or be a disastrous setback that alienates your customer base and other stakeholders.   Source; Boostability In the age of the internet, when news can go viral in an instant, organizations must utilize all available platforms to respond to any PR crisis quickly and efficiently. To help you on your way, here are some golden rules to add to your PR toolbox.   1. T ake responsibility Whatever you do, don’t try to cover up your pending PR disaster, as this will only worsen the situation. Instead, manage the disaster by taking responsibility, reacting immediately, and responding quickly to feedback.   Instead of taking the argument public, acknowledge people’s concerns and questions, and respond to the right conversations. Write a press release, post on social media, go public in a way that controls the situation, and m

DSTV is under image crisis in Nigeria for too many times. Even in the green chambers they are being seen as defrauding Nigerians (see video below). Why do they repeatedly get named each time Nigerians - largely sympathetic to foreigners - get agitated with foreign businesses? What are they doing wrongly? How do they remedy things? Who Owns DSTv? South African company MultiChoice owns DStv - an acronym for Digital Satellite Television. MultiChoice, according to their website, have been in Nigeria since 1993. The website mentions a Nigerian Businessman and lawyer, Adewunmi Ogunsanya (SAN) as the Nigerian who singlehandedly brought them into Nigeria. What this means is that anytime DSTv has crisis in Nigeria, a Nigerian business is in crisis. They started by employing 30 Nigerians but have grown to 1000 and indirectly providing jobs for other thousand Nigerians. Quoting them; "...for great local content, our business's economic impact runs to hundreds of billions of nai

As experts who specialize in creating and maintaining reputations, public relations professionals are often called upon to support a company when disaster strikes. PR specialists know how to change public perception with the right words and marketing campaigns. They also know that aligning their clients with the right strategies can help to alleviate many issues that come with a public crisis. Disaster management is probably one of the best-known roles of any PR company, but many organizations still don’t understand what this job entails. There’s more to handling a crisis than responding to angry customers and sweeping negative comments under the rug. Source; Commpro 1. Offering Advice and Guidance The first thing any PR expert will do in a crisis is assess the circumstances and offer bespoke advice on what the brand should do to keep the problem under wraps. To provide the right guidance, PR professionals need to evaluate the background of the company, the