The fourth Lagos
Digital PR Summit, themed: Upping your Versatility in Digital Communication,
will hold at the Sheraton Lagos Hotel, Mobolaji Bank Anthony Way, Ikeja from
Wednesday 16th – Thursday 17th, October 2019 by 9am – 4pm daily.
 |
| National theatre, an iconic Lagos structure. |
*SUMMIT OBJECTIVES*
In partnership with
multinational technology companies specializing in Internet-related, social
media and social networking services and leading digital communications
consultancies in Sub-Saharan Africa, the Lagos Digital PR Summit is a two-day
experiential gathering of communicators focused on achieving collective
intelligence to equip and ready communicators with high-level digital public
relations strategies, tactics and how-to’s so they can do their jobs better and
lift their social media campaign results.
*FOR WHOM*
The Lagos Digital PR
Summit is open to Generation X and Millennials managing communications for
government, corporate, media and non-governmental organizations to equip and
expose them to contemporary techniques and glean new insights in the
fast-growing algorithmic media space for modern-day strategic communication
practice.
*COURSE MODULES*
1. Coding: Web
Essential for PR Professionals
2. Mapping a
Successful Digital PR Strategy
3. Case Studies -
Online Crisis Communication and Management
4. Understanding
Measurement and Evaluation to justify Return on Investment
5. Winning on the
Internet with Google Tools
6. Developing Policy
Governing Employee’s Use of the Social Media
7. PR, Social, Content
Development and Storytelling Strategies
8. Digital Media
Relations
9. Writing skills for
the online audience
10. Deepening Brand
Love with Facebook & Instagram
11. LinkedIn for
Professionals
12. Digital Communications
for Development
*BENEFITS*
Attendees will learn,
among others, practical knowledge on how to:
• Opportunity to
understand and adapt to the fast-growing digital communication landscape
• All the tools you
need to find and connect with influencers and journalists
• Specific checklists
to make sure your message is 100% digitally optimized
• A solid,
authoritative and consistent presence on the web
• The ability to reach
a better, wider audience
• Lots of ideas on how
to find your target audience and see what they're talking about
• The right mindset
and perspective to craft great branded content
• Guidance on how to
use storytelling the right way
• A step-by-step
blueprint to audit, plan, execute and measure Return on Investment
*METHODOLOGY*
The presentations are
in PowerPoint format loaded with strategies, tactics and case studies to
inspire and train delegates to make their marks in the digital media space as
successfully as you have done.
The Lagos Digital PR
Summit experience also involves the following:
1. Shared experiences
2. Videos and Podcasts
– for illustration
3. Case
Studies/Simulation Exercises
4. Question &
Answers
5. Networking and
strategic exposures
6. Fieldwork and
Project
*FACULTY MEMBERS OF
THE FOURTH LAGOS DIGITAL PR SUMMIT*
• Special Assistant to
President Buhari on Digital and New Media, Tolu Ogunlesi
• Executive Assistant
on New Media & Public Relations to Lagos State Governor, Olusegun Fafore
• CEO, Africa Business
Radio, Soji Akinlabi
• Cofounder, RED Media
Africa, Adebola Williams
• CEO, Plaqad Inc.,
Gbenga Sogbaike
• Managing Director,
P+ Measurement Services, Philip Odiakose
• Regional Marketing
and Communications Coordinator - MEA Philanthropies, Microsoft Inc., Yemi
Orimolade
• Manager,
Communications, Policy, Government & Public Affairs, Chevron Nigeria
Limited, Sola Adebawo
• CEO, ID Africa, Femi
Falodun
• Founder/CEO, LSF PR,
Bidemi Zakariyau Akande
• Head, Communications
& Business Strategy, Mosron Communications, Tolulope Olorundero
• Lead Trainer, Digify
Nigeria, Seyi Omotunde
• Senior Digital
Producer, CNN Africa, Bukola Adebayo
*CONCLUSION*
The web offers amazing
opportunities but to be successful one needs to understand how the medium
works. The annual Digital PR Summit readies your mind, show you tools and
strategies to cut through the clutter and connect more deeply, with a wider
audience.
The Lagos Digital PR
Summit offer professionals the opportunity to become better equipped and
digitally savvy as the internet penetration deepens.
For inquiries, please
call: 08029610429 08020673883, 08033225251.
Thank you.
Olusegun McMedal
Chairman, Lagos NIPR
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