10 DOs and Don'ts for Brands on Twitter
Brands on Twitter must know that this one is a village and everyone seems to know everyone. That is the most unforgiving place for your partners or buyers to complain of you. Nowadays, the need to satisfy your customers gets emphasized even more thanks to the power that Twitter gives to users’ voices.
I took a little time to go through piles of requests and complaints by Twitter users concerning brands they have dealt with; as many as I could. Here are 10 Dos and Don’ts I learned from this:
1. Poor Grammar, Poor Spelling will sink you
There are lots of grammarians on social media and Twitter has them many. It’s an open world out there with supporters, hostiles, prejudiced, sympathizers, the indifferent, the disillusioned and all manner strolling through. The more attractive your tweet, the more of these people you will find reacting. And while some may ignore your bad grammar, even if a mistake, there are some who would not let you go. Before long, they are ‘dragging’ you all over twitter (as they say). Try to avoid unnecessary abbreviations; use threads if what you’re posting must be long. If you must use abbreviations, make them very minimal; ensure your punctuations are low and minimize use of emoticons. You’re a brand, don’t be awkward too.
2. Don't Be a Showoff
Give your Twitter users what they really care about and want to hear. Don't exaggerate. Don't post links about every press release that may not interest your Twitter audience. To be on Twitter, you have to be an intelligent social media user. The brand of ‘DJ Cuppy’, billionaire Femi Otedola’s daughter in Nigeria is suffering incessant hits on Twitter due to her perceived show off. Her PR (if she has one) would do well to audit the effects of this on her marketability.
You should give your Twitter audience your features and benefits. Engage them; let them know about your special deals and anything that could add value to them. Let your ‘humility’ be defined by them, not you.
3. Don't Get Too Personal
A brand account should remain that way. Don’t share or make posts about your likes, your activities, food you ate or have personal discussions with your audience beyond the expectation of an intellectual audience. Keep your conversation warm but professional. The handler of the Twitter handle of the White House does not tweet like the handler of President Trump. It is obvious that Trump handles his twitter account by himself going by the emotional spillovers. Needless to say that his use of Twitter will certainly get mentioned in professional circles when his opponents effectively start campaigning against his 2nd term bid.