Proofreaders defend against errors that could cost content creators (and colleagues) their credibility. They protect the integrity of the work and are the unsung heroes of the publishing process.
Proofreaders do not simply read and wait for errors to jump out at them. They take an active role in reviewing material, assuming that all content is guilty until proven error-free.
Herein lies the secret to great proofreading. Proofreaders find the most errors—shhhh—when they look for them. Of course, it helps to know where to look and which types of inconsistencies you’re searching for.
Mistakes can lurk anywhere, including headlines, captions, and graphics. Errors may be unrelated to spelling or grammar, cleverly camouflaged as an improperly placed photo, an incorrect page reference, or a broken web link.
Proofreaders should ensure they check for some of the following flaws when reviewing print or digital publications:
In addition, you'll likely catch more errors if you:
It is the proofreader’s job to test all content for accuracy and precision before it goes out the door. Reading mindfully, with the intent to catch as many of these perpetrators as possible, is crucial to doing that job well. A proofreader should never ignore questions that arise when reviewing content—looking something up or querying the author is always advisable. If the proofreader falters, it is likely the reader will, too.
In the end, proofreading is about ensuring error-free content reaches its audience—for the author’s benefit in properly conveying the intended message, and for the proofreading sleuth in proudly earning more “Great catches!”
Culled from PR Daily.