Jabborro Blog

Following the inability of our initial nominee to host the 2020 edition of the African Public Relations Association’s ( APRA ) Annual Conference, the Executive Council is pleased to announce Dar es Salaam,Tanzania as the new location. The earlier announced dates of May 11-15, 2020, however remain sacrosanct.  The choice of Dar es Salaam was made after careful consideration following the Public Relations Society of Tanzania’s (PRST) request to host, and preliminary conditions for this were agreed upon. This includes the approval of the Government of Tanzania. Hire a PR manager at an affordable monthly rate. APRA is particularly excited at the prospect of returning to East Africa following the very successful hosting of this year's edition earlier on in Kigali, Rwanda.  The fact that Tanzania has never hosted the conference; the remarkable strides made in recent years by PRST and the positively changing narrative of Tanzania, all serve as an irresistible pull for

This is where Fashion and Public Relations get married; Fashion needs people’s eyes, and then their other senses while Public Relations brings them all together. Public Relations ensures that the Fashion professional appeals to the public (publics), satisfies them, attracts them and both parties gain from the relationship formed. A good PR manager will also help the two parties maintain a beneficial relationship going forward. This was how Pierre Rougier worked for Calvin Klein and other fashion businesses behind the scenes, generating a lot of resounding results for these brands. Photo by Vision Perspective It is important to know that an advertising agency will not offer your business what the PR will do. With one, you pay heavily to get seen quickly; with the other, you pay less and take time to build a relationship of trust with your various publics. Advertising is the costlier one, PR is the later one. And these days, the relationship is what keeps the busines

The African Continental Free Trade Agreement (AfCFTA) between member states aims at creating a single continental market for goods and services as well as customs union with the free movement of capital and persons.  Key Theme for Tanzania 2020: ‘One Africa! March To Economic Integration & The Role of Public Relations’ Signed in Kigali, Rwanda March 2018 and entered into force on the 30th of May, 2019, AfCFTA becomes the largest free trade agreement in terms of participating countries since the establishment of World Trade Organisation (WTO). 54 out of the 55 African States have signed this agreement to promote economic diversification, structural transformation, technology development and job creation.  If successfully implemented, the AfCFTA has the potential to redress some of the key challenges the continent is facing.  With a projection of generating a combined consumer and business spending of 6.7 trillion dollars by 2030, public relations must secure

Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? As professional PR experts, these among other things are involved in our daily tasks. Instead of waiting for the media to write their story, as organizations media eyes and mouth piece, share those stories via social media platforms. More especially, those platforms activities are coordinated by you. Try these few thought of mine: ctsy: dorisgross 1. Include social sharing If you need to write a press release, find a way to support and extend the message via social sharing. In Nigeria and worldwide today, keep in mind that journalists rely heavily on Twitter, Facebook, WhatsApp and other platforms to source and research stories. When you share your story socially, you are meeting them where they are instead of interrupting them in their inbox. For example, a story about a charitable contribution would translate

The Mind of an Introvert After reading this piece by Nicole on PR Daily, I couldn't help but give her thumbs up for interpreting me and many PR pros I know. There's nothing like a quiet environment for a true PR pro and I haven't met an extrovert PR practitioner yet. I've been meaning to post on social media (and now I will) that I can't be a successful PR professional and be a 'showster', triggered only when you're on stage and in before the camera; your place is perpetually backstage. I learnt that by personal experience. What triggers performance for me is between the drawing board and the execution stage, boundaries inclusive. I delight in planning on my own, asking for inputs from others next, rehearsing on my own, rehearsing with the team, allocating tasks and then supervising performance . It's played out most in the PR events, music concerts and others that I've planned and managed. Trust me, once more, there is nothing to the PR p