Jabborro Blog

The importance of public relations has long been questioned – both by the businesses we serve when they ask “so what have you added to the bottom line this quarter” and by society when our family members say “I just know she goes to the office oh! I don’t really understand what she does.” Experiencing Public Relations At the Experiencing PR event, we shall attempt to address these concerns. What is the impact of Public Relations on businesses and society? Our panellists who are business owners and PR professionals will explain in clear, practical terms what PR is. For Public Relations Professionals, it is time to Transition for Greater Impact. No longer can we hide under the excuse of “at least I am getting paid”. Click here to speak with a PR consultant. Join Nigerian Women in PR on Saturday, March 6, 2021, from 11am – 1pm to discuss these pressing issues. The event shall also witness the launch of the Experiencing PR book – a collection of essays from 12 Nigerian Women in PR practisi

  To call 2020 unique would be the understatement of the century. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations was no exception. 2021 PR trends While some of the latest developments have been brewing for a while in response to the internet revolution, many are the direct result of reactions to the pandemic. Here are 10 developments all media relations pros should track: 1. The click is king . As most print media outlets are now operating online, a story’s importance is now based on how many clicks and shares it gets. Do more clicks and shares mean the story is more relevant? Maybe, maybe not. But it is now how a journalist’s success is measured at most outlets today. 2. Remote interviews are the new norm . Remote interviews for TV and online media outlets have always been done, but were never preferred and usually reserved for important news sources. With social distancing in place, it was now necess

  The ever-morphing social media landscape requires daily attention from modern marketers to stay current on the beating pulse of culture, shifting platform functionalities, and the evolving community ecosystem their online communities inhabit.  Social Media In an era of fake news, it’s the real news that kept social media professionals at full throttle last year: Instagram and Facebook ad boycotts, a renewed spotlight on racial injustices, cancel culture at an all-time high, and an unflinching global pandemic has made it essential for brands to understand themselves and the communities they serve. Social media has become the front line for consumer communication in a stay-at-home world, which has led brands to reimagine their content and strategy toolkits. When reevaluating, there are a few things to keep in mind: 1. Be authentic. One of the key elements that make consumers feel connected to brands is authenticity. Making authenticity a pillar of your content strategy and brand is cru

BRAND AND INNOVATION MANAGER – NORTHERN NIGERIAN FLOUR MILLS, KANO Apply Responsible for driving NNFM brand penetration and acceptability in the market. Ensuring NNFM becomes the hub of local content supply, drive local content agenda within the innovation & R&D team. THE JOB Lead the brand management of the NNFM portfolio and identify opportunities for growth through the evaluation of market intelligence. Develop and monitor plans on assigned category brands. Effectively utilizing resources and appropriate channels to achieve set objectives. Initiate and implement brand representation at special events in the Northern regions. Lead marketing promotional activities of brand categories for visibility and monitor performance. Optimize production processes to ensure least cost production for product competition and profitability. Collaborate with the sales team to resolve challenges faced by customers and consumers in the market. Support the development of NNFM as a local hub for

Most social media managers know they must incorporate visual content into their plans. Dynamic videos and video clips are increasingly becoming part of this strategy, too. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to  HubSpot . With video content becoming an integral part of an organization’s overall marketing strategy, it’s more important than ever to make sure it’s executed seamlessly, professionally and in a way that will drive a return on investment. Image source: Capterra Although the social media world is ever-changing and requires innovation and experimentation daily, social media managers and corporate video editors can keep in mind a few best practices to drive results, foster engagement and increase followers. Here are four for managing video content marketing for Avid’s LinkedIn, Facebook, Instagram and Twitter accounts: Hire a social media manager/marketer here! Optimize for mobile.    Brightcove’s Global Video Index  found

GOPOD Strategy Limited is seeking applicants for the full-time position of Political Communications Strategist.  Company Description GOPOD (Governance, Politics and Development) Strategy Limited is a strategy propelled, a knowledge-based solution provider in the Public Affairs and Political Communication space.  We provide services that help to improve governance and enhance the relationship between the business community and the different arms of government and its agencies. ROLES AND RESPONSIBILITIES • Develop and implement a political strategy for clients.  • Research, forecast and evaluate the effects of public policy on an organisation using public sources, political intelligence and personal contacts. • Assist with research and draft written submissions to government consultations. • Write newsletters, briefings, campaign material and press releases. • Establish and maintain two-way communication with relevant MDAs and stakeholders. • Maintain regular contact, in pers

  Welcome2Africa International (W2A) was founded on the vision to redefine the image of Africa. As such, we look to facilitate investments and trade whilst also bridge the information gap with respect to the various opportunities that exist in Africa. We are currently focused on Nigeria’s Agricultural sector. Over the last 5 years we have hosted a number of Agricultural Investment Conferences in strategic cities around the world including; Luxembourg, Accra, Lagos, Abuja, Frankfurt, Belgium, The Netherlands, and London. These opportunities have provided us with brand recognition, a deeper understanding of the challenges and opportunities associated with investing in Africa’s Agricultural sector, as well as a rich network inclusive of Africa’s Agribusiness stakeholders, investment and finance executives, leading fund managers, private equity firms, family offices, institutional investors donors as well as large agribusiness related firms from around the world. We are recruiting to fill