Jabborro Blog

  PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. PR & Content Marketing Naturally, the two business functions can—and should—have a symbiotic relationship. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content. But if you want to get as much mileage out of your content as possible, you’ll also need to work your content assets into your media outreach. Here are four ways to make your content power PR wins: 1. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse. Thought leadership is just expertise: insightful analysis, predictions and commentary informed by years of experience. Strong thought leadership is vital to a successful PR program. That’s because reporters are always on the hunt for expert sources. The easiest path? Maintain a blog. A thought lea

Daily Trust is currently looking for talented, creative and editorially sound persons to join their digital team. Are you young, digitally savvy and easy at learning? If yes, you may well be the one whose service they require. Job Vacancy Position:  Digital News Copy Editor Location:  Anywhere Within Nigeria Contract Type:  Fixed-term Competencies and key responsibilities • The candidate should have the qualities of being a team leader • Ability to source very compelling lead and other top stories. • The candidate must be able to turn regular and routine news items into big and in-depth reports. • He/she must possess impeccable English writing skill and have copy editing and re-writing techniques. • Ability to be a self-starter who can generate story ideas. • The candidate must be able to assign, commission and guide reporters to do good, accurate, unique and unbiased stories. • Must have the ability and skills to enrich and contextualise news reports. • He/she must be very meticulous

Distrust is the first reason among 6 hot reasons ecommerce startups fail in Africa, according to Prof. Ndubuisi Ekekwe's article on HBR. Others include such sensitive elements like logistics, random placement of market - everywhere you go there is a trader in Africa, cost of broadband (internet data) and others. Read on below; Africa’s recent economic growth rates and rising youth population have meant more and more entrepreneurs are  looking there for potential business opportunities . The typical strategy is to introduce new companies by recreating foreign business models on the continent. But for e-commerce start-ups, it’s not that easy. Look at my own experience. In 2010, my company created an app store. We then built a large, local app store that provided a platform to reach African users, since Google Play had some restrictions in place. We followed that with a crowdfunding platform and even opened an e-commerce website selling electronics design kits via partnerships with U.

Pangrams have been used for years to teach handwriting and typing—and to test typewriters, telegraphs, printers, typefaces and software. Graphic and font designers use pangrams to illustrate their work. A Pangram For many pangram enthusiasts, the best pangrams are those with the fewest letters. “Mr Jock, TV quiz PhD., bags few lynx.” is considered a “perfect pangram” because it contains only 26 letters. Although these are undoubtedly the most difficult pangrams to write, cleverness and clarity should make a pangram shine, too. Here are some extra creative pangrams (ordered by letter count). 1. The five boxing wizards jump quickly. 2. Pack my box with five dozen liquor jugs. 3. Go, lazy fat vixen; be shrewd, jump quick. 4. When zombies arrive, quickly fax Judge Pat. 5. Amazingly few discotheques provide jukeboxes. 6. Puzzled women bequeath jerks very exotic gifts. 7. The quick onyx goblin jumps over the lazy dwarf. 8. Brawny gods just flocked up to quiz and vex him. Hire a copywriter he

Transitions can make or break your writing. Good transition words connect sentences and paragraphs and turn disconnected writing into a unified whole. Transition words help the reader (and writer) move from idea to idea. Writing transition words Transitions can also be tricky. Sometimes you need to use words other than “but,” “however,” and “in addition.” That’s why my list of transitional words was so useful. It helped jog my brain so I could find the perfect connecting word. Hire a seasoned copywriter here! Consider the following words when you need some new transition ideas: • accordingly • admittedly • afterwards • alternatively • altogether • as a result • at the same time • at this point • balanced against • by comparison • certainly • clearly • concurrently • consequently • considering this • conversely • evidently • for the same reason • further • furthermore • given these points • in any case • incidentally • indeed • in short • in this situation • meanwhile • moreover • never

  Proofreaders defend against errors that could cost content creators (and colleagues) their credibility.  They protect the integrity of the work and are the unsung heroes of the publishing process. Editor's Work Proofreaders do not simply read and wait for errors to jump out at them. They take an active role in reviewing material, assuming that all content is guilty until proven error-free. Herein lies the secret to great proofreading. Proofreaders find the most errors— shhhh —when they  look for them . Of course, it helps to know where to look and which types of inconsistencies you’re searching for. Mistakes can lurk anywhere, including headlines, captions, and graphics. Errors may be unrelated to spelling or grammar, cleverly camouflaged as an improperly placed photo, an incorrect page reference, or a broken web link. Proofreaders should ensure they check for some of the following flaws when reviewing print or digital publications: Hire a proven copywriter here! Missing or missp

The importance of public relations has long been questioned – both by the businesses we serve when they ask “so what have you added to the bottom line this quarter” and by society when our family members say “I just know she goes to the office oh! I don’t really understand what she does.” Experiencing Public Relations At the Experiencing PR event, we shall attempt to address these concerns. What is the impact of Public Relations on businesses and society? Our panellists who are business owners and PR professionals will explain in clear, practical terms what PR is. For Public Relations Professionals, it is time to Transition for Greater Impact. No longer can we hide under the excuse of “at least I am getting paid”. Click here to speak with a PR consultant. Join Nigerian Women in PR on Saturday, March 6, 2021, from 11am – 1pm to discuss these pressing issues. The event shall also witness the launch of the Experiencing PR book – a collection of essays from 12 Nigerian Women in PR practisi