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Showing posts from April, 2021

How The Right Content Marketing Helps your PR Strategy

  PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. PR & Content Marketing Naturally, the two business functions can—and should—have a symbiotic relationship. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content. But if you want to get as much mileage out of your content as possible, you’ll also need to work your content assets into your media outreach. Here are four ways to make your content power PR wins: 1. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse. Thought leadership is just expertise: insightful analysis, predictions and commentary informed by years of experience. Strong thought leadership is vital to a successful PR program. That’s because reporters are always on the hunt for expert sources. The easiest path? Maintain a blog. A thought lea

Job Vacancies At Daily Trust

Daily Trust is currently looking for talented, creative and editorially sound persons to join their digital team. Are you young, digitally savvy and easy at learning? If yes, you may well be the one whose service they require. Job Vacancy Position:  Digital News Copy Editor Location:  Anywhere Within Nigeria Contract Type:  Fixed-term Competencies and key responsibilities • The candidate should have the qualities of being a team leader • Ability to source very compelling lead and other top stories. • The candidate must be able to turn regular and routine news items into big and in-depth reports. • He/she must possess impeccable English writing skill and have copy editing and re-writing techniques. • Ability to be a self-starter who can generate story ideas. • The candidate must be able to assign, commission and guide reporters to do good, accurate, unique and unbiased stories. • Must have the ability and skills to enrich and contextualise news reports. • He/she must be very meticulous

Distrust is First Reason eCommerce Businesses Fail in Africa

Distrust is the first reason among 6 hot reasons ecommerce startups fail in Africa, according to Prof. Ndubuisi Ekekwe's article on HBR. Others include such sensitive elements like logistics, random placement of market - everywhere you go there is a trader in Africa, cost of broadband (internet data) and others. Read on below; Africa’s recent economic growth rates and rising youth population have meant more and more entrepreneurs are  looking there for potential business opportunities . The typical strategy is to introduce new companies by recreating foreign business models on the continent. But for e-commerce start-ups, it’s not that easy. Look at my own experience. In 2010, my company created an app store. We then built a large, local app store that provided a platform to reach African users, since Google Play had some restrictions in place. We followed that with a crowdfunding platform and even opened an e-commerce website selling electronics design kits via partnerships with U.

Improve Your Writing And Typing With These Clever Pangrams

Pangrams have been used for years to teach handwriting and typing—and to test typewriters, telegraphs, printers, typefaces and software. Graphic and font designers use pangrams to illustrate their work. A Pangram For many pangram enthusiasts, the best pangrams are those with the fewest letters. “Mr Jock, TV quiz PhD., bags few lynx.” is considered a “perfect pangram” because it contains only 26 letters. Although these are undoubtedly the most difficult pangrams to write, cleverness and clarity should make a pangram shine, too. Here are some extra creative pangrams (ordered by letter count). 1. The five boxing wizards jump quickly. 2. Pack my box with five dozen liquor jugs. 3. Go, lazy fat vixen; be shrewd, jump quick. 4. When zombies arrive, quickly fax Judge Pat. 5. Amazingly few discotheques provide jukeboxes. 6. Puzzled women bequeath jerks very exotic gifts. 7. The quick onyx goblin jumps over the lazy dwarf. 8. Brawny gods just flocked up to quiz and vex him. Hire a copywriter he