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Media Relations Trends To Watch In 2021

  To call 2020 unique would be the understatement of the century. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations was no exception. 2021 PR trends While some of the latest developments have been brewing for a while in response to the internet revolution, many are the direct result of reactions to the pandemic. Here are 10 developments all media relations pros should track: 1. The click is king . As most print media outlets are now operating online, a story’s importance is now based on how many clicks and shares it gets. Do more clicks and shares mean the story is more relevant? Maybe, maybe not. But it is now how a journalist’s success is measured at most outlets today. 2. Remote interviews are the new norm . Remote interviews for TV and online media outlets have always been done, but were never preferred and usually reserved for important news sources. With social distancing in place, it was now necess

MEDIA ADVISORY: LAGOS DIGITAL PR SUMMIT 2019

The fourth Lagos Digital PR Summit, themed: Upping your Versatility in Digital Communication, will hold at the Sheraton Lagos Hotel, Mobolaji Bank Anthony Way, Ikeja from Wednesday 16th – Thursday 17th, October 2019 by 9am – 4pm daily. National theatre, an iconic Lagos structure. *SUMMIT OBJECTIVES* In partnership with multinational technology companies specializing in Internet-related, social media and social networking services and leading digital communications consultancies in Sub-Saharan Africa, the Lagos Digital PR Summit is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and ready communicators with high-level digital public relations strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results. Hire an affordable professional PR manager here *FOR WHOM* The Lagos Digital PR Summit is open to Generation X and Millennials managing communications for

12 Nigerian Social Media Influencers Taking PR Jobs - How We Evolved

As a PR agency in Nigeria, as elsewhere on earth, you cannot remain in business sticking to the traditional practice, which, by the way, is almost forgotten. The Media has been relocating to New Media, Marketing is taking over from journalism.  And this 'New Media' comes with many elements you need to study. Members of the older generation who have refused to adjust are being retired before they realize it. We can mention names of some of these consultants in Lagos.  My focus is however not to sing to the choir here, but to drop a hint as to how we have moved Jabborro PR into the flow and continued bringing in the jobs.  At a time when PR agencies are earning less and getting threatened with folding up, we are getting set to open an official Lagos office stepping up from the Uyo base from upcountry. Is it because we are led by youth? Maybe. But I'll say it's because we're hungry and restless - will strive to stay this way.  Welcome to Influence

UDOM VS UMANA: NUJ WADES INTO MEDIA WAR

The Akwa Ibom State Council of the Nigeria Union of Journalists (NUJ) has waded into the on-going media onslaught between PR managers of the APC gubernatorial candidate, Umana Okon Umana and that of the governor, Mr. Udom Emmanuel. The State Chairman of NUJ, Elder Patrick Albert stated this when members of the Coalition of Online Publishers in Akwa Ibom State (COOPA) paid a courtesy call on him in his office on Monday. Elder Patrick said the level of total falsehood, mudslinging, abuse and personal attacks emanating from both camps are alarming, and may degenerate into some bigger if there is no ceasefire. The number one journalist in the state said he has invited media managers of the governor and the APC guber candidate to a roundtable to discuss on better ways of handling PR and media publicity for their principals. Earlier, the Chancellor of Online Publishers in the state, Ifreke Nseowo had decried the rate at which blatant lies is being propagated in the social media i