Jabborro Blog

St Louis have stuck to their brand since they broke into the Nigerian sugar market. Competing brands did nothing to upset the St Louis dominance, and complacency along. Then all competition phased out. As Nigeria kept transitioning into a 21st Century Commerce-homely society, re-branding became 'law', with companies running willy-nilly in every marketing direction. But St Louis sneered at the riot, calmly concentrating on sales. Industry shifts would have demanded a rethink on this moribund Marketing policy, but it appeared there was no Marketing department at St Louis. No ads (or have you seen any? you must be working at their factory if yes); no CSR; no press releases; no media facility tours; no public relations; nothing but sales trucks raising dust on bumpy Nigerian roads. But something is praiseworthy. St Louis branding has been as consistent as their trademark product quality.Still they would be wrong to depend on quality of product to drive sales endlessly. For i