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Tips To Help Your Brand Navigate Through Social Media This Year

  The ever-morphing social media landscape requires daily attention from modern marketers to stay current on the beating pulse of culture, shifting platform functionalities, and the evolving community ecosystem their online communities inhabit.  Social Media In an era of fake news, it’s the real news that kept social media professionals at full throttle last year: Instagram and Facebook ad boycotts, a renewed spotlight on racial injustices, cancel culture at an all-time high, and an unflinching global pandemic has made it essential for brands to understand themselves and the communities they serve. Social media has become the front line for consumer communication in a stay-at-home world, which has led brands to reimagine their content and strategy toolkits. When reevaluating, there are a few things to keep in mind: 1. Be authentic. One of the key elements that make consumers feel connected to brands is authenticity. Making authenticity a pillar of your content strategy and brand is cru

10 DOs and Don'ts for Brands on Twitter; Part three

Click here! to read part one and   Here! to read part two , of 10 DOs and Don'ts for Brands on Twitter. Micvadam files 8. Do Monitor Keywords and Competitors In twitter, it is not only hashtags that trend. Keywords also indicate a timely topical issue. You can latch on to any of these and contribute sound, helpful and maybe funny input. It shows your brand cares about what tweeps care about. Don’t stop there; monitor your competition as well. This is what the European soccer football brands do better than other users. They monitor each other closely and even engage each other in such a way as to generate some energy amongst their respective fans and followers. This way, they are contributing to sales of club merchandise, in the grand scheme of things. If someone expresses issues with a competitor or drops a general question about your competitor, that’s your opportunity to learn what to do better in your own business. There would be nothing wrong if you seize the moment

10 DOs and Don'ts for Brands on Twitter; Part two

Click here! to read 10 DOs & Dont's for Brands on Twitter; Part one   Source: Cnbc 4. Don't Auto-Tweet While you are away from work, you can setup automated tweets to give you top of the mind awareness, but this takes a lot more skill than just knowing how to use a bot. tweeps (as twitter users call themselves) can tell the difference between a bot tweeting and you tweeting. When they want information, they can forgive you for allowing a bot inform them, but if the information achieves its aim, then a human should be on hand to engage them. Let’s not even talk about DM using a bot; that’s spam and, it could work for you, but if it doesn’t work for you, it does even more harm. 5. Don't Take Too Long To Reply The best twitter accounts are known for replying within few minutes. If it takes you a whole day or more to reply, you could be losing business. Set your notifications on a mobile phone if you are handling a twitter account for the firm, and get messa

10 DOs and Don'ts for Brands on Twitter

Brands on Twitter must know that this one is a village and everyone seems to know everyone. That is the most unforgiving place for your partners or buyers to complain of you. Nowadays, the need to satisfy your customers gets emphasized even more thanks to the power that Twitter gives to users’ voices. source: Logodix    I took a little time to go through piles of requests and complaints by Twitter users concerning brands they have dealt with; as many as I could. Here are 10 Dos and Don’ts I learned from this: 1. Poor Grammar, Poor Spelling will sink you There are lots of grammarians on social media and Twitter has them many. It’s an open world out there with supporters, hostiles, prejudiced, sympathizers, the indifferent, the disillusioned and all manner strolling through. The more attractive your tweet, the more of these people you will find reacting. And while some may ignore your bad grammar, even if a mistake, there are some who would not let you go. Before long, th