Jabborro Blog

No matter your industry, your business is sure to- at some point- face some kind of public relations crisis. The way you respond can either give you a hefty brand image boost or be a disastrous setback that alienates your customer base and other stakeholders.   Source; Boostability In the age of the internet, when news can go viral in an instant, organizations must utilize all available platforms to respond to any PR crisis quickly and efficiently. To help you on your way, here are some golden rules to add to your PR toolbox.   1. T ake responsibility Whatever you do, don’t try to cover up your pending PR disaster, as this will only worsen the situation. Instead, manage the disaster by taking responsibility, reacting immediately, and responding quickly to feedback.   Instead of taking the argument public, acknowledge people’s concerns and questions, and respond to the right conversations. Write a press release, post on social media, go public in a way that controls the situation, and m

As experts who specialize in creating and maintaining reputations, public relations professionals are often called upon to support a company when disaster strikes. PR specialists know how to change public perception with the right words and marketing campaigns. They also know that aligning their clients with the right strategies can help to alleviate many issues that come with a public crisis. Disaster management is probably one of the best-known roles of any PR company, but many organizations still don’t understand what this job entails. There’s more to handling a crisis than responding to angry customers and sweeping negative comments under the rug. Source; Commpro 1. Offering Advice and Guidance The first thing any PR expert will do in a crisis is assess the circumstances and offer bespoke advice on what the brand should do to keep the problem under wraps. To provide the right guidance, PR professionals need to evaluate the background of the company, the

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike.                                                          Source; Reactive-executive Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Build trust with legal now. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson. She’s had considerable experience handling crises from a communications perspective in prior senior communications roles at Experian and CHEP USA, among others. “Take the lead, and set up a meeting with your legal team,” she says. “The agenda should just be to create a mutual understanding of what needs to be communicated in various crisis situations. Put yourself in their shoes, and be receptive to working around language.” She

Incriminating details have emerged concerning Mr Umana Okon Umana’s long mysterious source of wealth, for which his boisterous spokespersons have sa dly kept a tight-lip on, an d it is a long suspecte d multi million dollar heist of public funds. These revelations will certainly warrant a response from standard bearer of the APC in Akwa Ibom state an d former commissioner for Finance and Secretary of the State Government. It has already been a much talked about topic the mystery of Mr Umana’s wealth. He is said to have bought over the APC in Akwa Ibom and became their flag bearer after being a member in the party for just 11 days; which led to his long-running battle with Senator John Udoedeghe, the de facto political leader of the party and founding father. His ability to single-handedly bankroll the fiery resurgence of APC campaigns in Akwa Ibom has only gone to baffle people. Scuttlebutt has it that the former SSG, who is popularly believed to have become generous as

Natural Spring Water Products Water no get enemy’, the Yorubas say in Pidgin English. But, in recent decades, water has been a ruthless enemy to humanity. You have treate d typhoid over and over; and you have now resorted to buying bottle water for drinking. But, as you would have noticed, your health condition has either worsened or not improved. Some have gone from treating typhoid to treating ulcer, anxiety, hypertension, and even heart conditions. The reason is that you have moved from drinking unclean water to reliance on unnatural water.  Consi der the following statistics -           70% of your body is water. -           You can live for weeks without food, but not up to 1 week without drinking water. -           Thewaterproject.com has it that in 2014, 783 million people did not have access to clean and safe water, and 37% of those people lived in Sub-Saharan Africa.  -           In developing countries, as much as 80% of illnesses are linked to poor water an