Jabborro Blog

It is true: while men slept, 5G entered Nigeria  😉 . So, more seriously, while Nigerians were busy with Corona Virus, telecoms agents were installing 5G technology in parts of the country. So, if you still feel passionate about this, yes, we have both Covid19 and 5G technology in Nigeria right now. Read down, I’ll soon show you the cities where these 5G technology are at in 2-3 minutes.       So, widespread rumours link 5G technology to health hazards in many parts of the world. We have all seen videos of birds falling from the sky near antennae that look different from our usual 3G and 4G hardware. We have seen videos of trees that dried up on the side that faced a nearby telecoms pole. Whether these videos are authentic or fake, we don't know. But people have passionately protested against the technology. Influential individuals have fanned this alarmist rhetoric even more. There's been talk of it causing hypoxia, a shortage of oxygen which makes patients bre

What’s next for communications after COVID-19? Here is what pros and agencies predict as the future of PR after COVID-19. Source; PR Consultants Group For service providers and vendors, getting ahead of industry changes is the difference between big success and loss of market share. We have compiled their predictions for businesses once they reopen fully. Here’s where they think we are headed: Uduak Umo, Jabborro PR: "All indications point to a future with Covid19 still featuring, unless there is a dramatic discovery to eradicate it hurriedly. Hence, business will no longer be as usual. Communications will be everything the more. Google, Facebook, Twitter, Whatsapp are all handy as we physically go distant; Zoom has now jumped in big. Organisations will now pay more attention to their websites, SEOs, SEM, Landing Pages, eCommerce, Video conferencing and all kinds of remote comms tools. Expect new technologies - like the Hologram, new battery technology, new app technology - to eme

No matter your industry, your business is sure to- at some point- face some kind of public relations crisis. The way you respond can either give you a hefty brand image boost or be a disastrous setback that alienates your customer base and other stakeholders.   Source; Boostability In the age of the internet, when news can go viral in an instant, organizations must utilize all available platforms to respond to any PR crisis quickly and efficiently. To help you on your way, here are some golden rules to add to your PR toolbox.   1. T ake responsibility Whatever you do, don’t try to cover up your pending PR disaster, as this will only worsen the situation. Instead, manage the disaster by taking responsibility, reacting immediately, and responding quickly to feedback.   Instead of taking the argument public, acknowledge people’s concerns and questions, and respond to the right conversations. Write a press release, post on social media, go public in a way that controls the situation, and m

DSTV is under image crisis in Nigeria for too many times. Even in the green chambers they are being seen as defrauding Nigerians (see video below). Why do they repeatedly get named each time Nigerians - largely sympathetic to foreigners - get agitated with foreign businesses? What are they doing wrongly? How do they remedy things? Who Owns DSTv? South African company MultiChoice owns DStv - an acronym for Digital Satellite Television. MultiChoice, according to their website, have been in Nigeria since 1993. The website mentions a Nigerian Businessman and lawyer, Adewunmi Ogunsanya (SAN) as the Nigerian who singlehandedly brought them into Nigeria. What this means is that anytime DSTv has crisis in Nigeria, a Nigerian business is in crisis. They started by employing 30 Nigerians but have grown to 1000 and indirectly providing jobs for other thousand Nigerians. Quoting them; "...for great local content, our business's economic impact runs to hundreds of billions of nai

As experts who specialize in creating and maintaining reputations, public relations professionals are often called upon to support a company when disaster strikes. PR specialists know how to change public perception with the right words and marketing campaigns. They also know that aligning their clients with the right strategies can help to alleviate many issues that come with a public crisis. Disaster management is probably one of the best-known roles of any PR company, but many organizations still don’t understand what this job entails. There’s more to handling a crisis than responding to angry customers and sweeping negative comments under the rug. Source; Commpro 1. Offering Advice and Guidance The first thing any PR expert will do in a crisis is assess the circumstances and offer bespoke advice on what the brand should do to keep the problem under wraps. To provide the right guidance, PR professionals need to evaluate the background of the company, the

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike.                                                          Source; Reactive-executive Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Build trust with legal now. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson. She’s had considerable experience handling crises from a communications perspective in prior senior communications roles at Experian and CHEP USA, among others. “Take the lead, and set up a meeting with your legal team,” she says. “The agenda should just be to create a mutual understanding of what needs to be communicated in various crisis situations. Put yourself in their shoes, and be receptive to working around language.” She

Pam Windsor, an entertainment contributor at Forbes recently wrote about Sinach's 'Way Maker' under the caption; "Michael Smith's 'Waymaker' becomes go-to comfort song in a global pandemic". Nigerians - at least the ones who follow gospel music - are hard on Forbes. A notable name amongst the unhappy reactions is Victor Oladokun. He is a world renown media personality also known ofr his Christian faith and dual-racial background. I thought to weigh in on this angst because I am equally of the gospel background, although a practicing comms professional. My Thinking We should not take offense at the heading of the Forbes article. That is clearly work of Michael W Smith's tremendous PR strategy team. His marketing team obviously do not list Nigeria and Nigerians among their market targets. This is why their captioning doesn't name Sinach or anyone else as author of the song. But in the body itself, credit is duly given. And for some