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Showing posts with the label Africa

Distrust is First Reason eCommerce Businesses Fail in Africa

Distrust is the first reason among 6 hot reasons ecommerce startups fail in Africa, according to Prof. Ndubuisi Ekekwe's article on HBR. Others include such sensitive elements like logistics, random placement of market - everywhere you go there is a trader in Africa, cost of broadband (internet data) and others. Read on below; Africa’s recent economic growth rates and rising youth population have meant more and more entrepreneurs are  looking there for potential business opportunities . The typical strategy is to introduce new companies by recreating foreign business models on the continent. But for e-commerce start-ups, it’s not that easy. Look at my own experience. In 2010, my company created an app store. We then built a large, local app store that provided a platform to reach African users, since Google Play had some restrictions in place. We followed that with a crowdfunding platform and even opened an e-commerce website selling electronics design kits via partnerships with U.

APRA 2020: ‘And The Winner Is TANZANIA! #Tanzania #PR

Following the inability of our initial nominee to host the 2020 edition of the African Public Relations Association’s ( APRA ) Annual Conference, the Executive Council is pleased to announce Dar es Salaam,Tanzania as the new location. The earlier announced dates of May 11-15, 2020, however remain sacrosanct.  The choice of Dar es Salaam was made after careful consideration following the Public Relations Society of Tanzania’s (PRST) request to host, and preliminary conditions for this were agreed upon. This includes the approval of the Government of Tanzania. Hire a PR manager at an affordable monthly rate. APRA is particularly excited at the prospect of returning to East Africa following the very successful hosting of this year's edition earlier on in Kigali, Rwanda.  The fact that Tanzania has never hosted the conference; the remarkable strides made in recent years by PRST and the positively changing narrative of Tanzania, all serve as an irresistible pull for

PR Pros Preparing Ahead of AfCFTA at Tanzania Confab

The African Continental Free Trade Agreement (AfCFTA) between member states aims at creating a single continental market for goods and services as well as customs union with the free movement of capital and persons.  Key Theme for Tanzania 2020: ‘One Africa! March To Economic Integration & The Role of Public Relations’ Signed in Kigali, Rwanda March 2018 and entered into force on the 30th of May, 2019, AfCFTA becomes the largest free trade agreement in terms of participating countries since the establishment of World Trade Organisation (WTO). 54 out of the 55 African States have signed this agreement to promote economic diversification, structural transformation, technology development and job creation.  If successfully implemented, the AfCFTA has the potential to redress some of the key challenges the continent is facing.  With a projection of generating a combined consumer and business spending of 6.7 trillion dollars by 2030, public relations must secure


Seychelles, Eden city Among Africa’s top 10 richest countries are Mauritius, Algeria, Equatorial Guinea, Tunisia, Namibia and others. But the richest country in Africa is little Seychelles, according to World Bank calculations. They are at the top of the World Bank list of 80 high income earning countries and the three latest developed African countries. They have met most of the Millennium Development Goals and are currently looking forward to develop an agenda that better integrates issues relevant to Small Island Developing States. South Africa has been in and out of the World’s list of developed countries, but since the ANC took over government, the nation has grappled with corruption and deep structural issues – and were recently dropped from ratings by the IMF and World Bank lists of advanced countries. The addition of Seychelles on this list of wealthy nations gives off a possibility of permanency on analyzing the relatively petite size of the country, the inv

BUHARI: How Murtala Mohammed Stopped the Biafrans

In 1967, Nigeria was at war. With Biafra. The Bafran army, goaded by their cause and motivational leadership was marching towards Lagos, the seat of power, conquering cities and states on their way. At about 100 miles from Lagos, Lieutenant Murtala Mohammed was dispatched by Yakubu Gowon, the Nigerian president, to halt the parade. He did it with surprising success. At the Murtala Muhammed 40th Memorial Lecture held last week at the Transcorp Hilton Hotel, Abuja, President Muhammadu Buhari brings the event back into memory. President Buhari recalled that by the time 28 year old Murtala Mohammed was given Command during the Civil War, the Nigerians side was on the defensive under severe assault from the marauding Biafran army. According to Buhari, the rebels had overrun the then Mid-West, and reached as far as Ore, just 100 miles from Lagos. But “By dint of sheer bravery, improvisation and resourcefulness, he mustered a rag-tag group of soldiers, integrated them into an entir