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Showing posts with the label Copy Writing

Common Grammatical Errors in Writing

Even seasoned writers can slip up on grammatical tenets with ever-tightening deadlines, burdensome workloads, and looming burnout. Here are five to refresh your memory: 1. Parallel construction. These days you can’t swing a dead albatross without hitting this construction: He bought peanuts, Cracker Jack and went to the ballgame. The series is shown to be flawed by removing the first two elements: He bought peanuts, Cracker Jack and went to the ballgame.  He bought went to the ballgame.   Really? Better to recast it: He bought peanuts and Cracker Jack and went to the ballgame. In all likelihood, he opted to root, root, root for the home team, as well. 2. Nominative versus accusative case. Nominative pronouns (I, we, he, she, they) are subjects of verbs; accusative pronouns (me, us, him, her, them) are direct objects of verbs. The latter forms are also used as objects of prepositions. So instead of this: Him and her should contact we and they.  Go with: He and she should contact us and

Improve Your Writing And Typing With These Clever Pangrams

Pangrams have been used for years to teach handwriting and typing—and to test typewriters, telegraphs, printers, typefaces and software. Graphic and font designers use pangrams to illustrate their work. A Pangram For many pangram enthusiasts, the best pangrams are those with the fewest letters. “Mr Jock, TV quiz PhD., bags few lynx.” is considered a “perfect pangram” because it contains only 26 letters. Although these are undoubtedly the most difficult pangrams to write, cleverness and clarity should make a pangram shine, too. Here are some extra creative pangrams (ordered by letter count). 1. The five boxing wizards jump quickly. 2. Pack my box with five dozen liquor jugs. 3. Go, lazy fat vixen; be shrewd, jump quick. 4. When zombies arrive, quickly fax Judge Pat. 5. Amazingly few discotheques provide jukeboxes. 6. Puzzled women bequeath jerks very exotic gifts. 7. The quick onyx goblin jumps over the lazy dwarf. 8. Brawny gods just flocked up to quiz and vex him. Hire a copywriter he

"Filler" Words You Should Delete From Sentences In 2021

  Whether you call them “deadwood,” “filler,” “fluff” or “clutter,” they’re the junk you almost never need in a sentence. These “couch potato words” occupy space, trip tongues and take readers down a long, winding path when a short, straight one would do. Useless 'fillers' getting trashed Whenever you edit copy, feel free to discard these bits of grammatical gunk and literary lint. 1. Different Writers often use “different” to indicate variety, but it’s not always necessary. Consider these examples: We have many different types of soup. → We have many types of soup. Each waiter serves a different segment of the restaurant. → Each waiter serves a segment of the restaurant. You have several different options for dinner. → You have options for dinner. In the sentences above, “types,” “segment” and “options” each implies difference, which makes “different” unnecessary. Removing “different” tightens up each sentence, and it prevents redundancy. 2. That “That” rolls off the tongue wh