"To make it big in Africa, a business must succeed in Nigeria, the continent’s largest market. No one said it would be easy". This is the sentiment by the Economist in a publication of August 23, 2014. They referred to Nigeria as 'Africa's testing ground' for business. Rightly so. Thriving in Nigeria, Africa’s largest economy, is tough. On Friday (Sept. 25), Tiger Brands—South Africa’s largest food company—announced that its CEO, Peter Matlare, would step down at the end of this year . Matlare had led the company’s unfruitful acquisition of a 63% stake in Dangote Flour Mills, a Nigerian company that produces flour, noodles and pasta, and is partly owned by Africa’s richest man , Aliko Dangote. Tiger Brands spent 1.5 billion rand ($173 million) on the deal in 2012, hoping to exploit Nigeria as a growth area (pdf) for consumer and food products. But when Tiger’s interim results were released in May this year, it had written down R954 million of i
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