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How To Use Social Media To Supercharge Your Inbound Marketing Strategy

When properly utilized, a well-designed social media marketing campaign can be a powerful lead. Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. Social Media icons But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. Yes, social media marketing can be rife with pitfalls—but it’s also packed with potential. This became abundantly clear to me when I interviewed Florian Sussbauer, a social media systems guru and one of Germany’s top experts in building and scaling agencies. During our conversation, we talked about how social media can be used to significantly supercharge any company’s inbound marketing campaigns. You just have to utilize it to your own advantage. Content Is Every

How To Successfully Combine Digital And Offline Marketing Strategies

Offline marketing often seems like a risky proposition for e-commerce companies. Today, everything is tracked, measured, analyzed, and organized. Clicks are counted, and page views are neatly displayed on spreadsheets. Source; Indeed Magnus To put money behind a marketing channel where results are difficult to track seems strange, or even foolish. Yet I’d argue that offline marketing channels have plenty of potential in the digital age. While you can’t get immediate stats on the exact number of clicks and conversions, as you would with a Facebook ad, these efforts can be just as effective. You simply have to invest the proper amount of time and resources. You also want to be open to trying new channels because you don’t really know what’s going to work until you give it a shot. It's best to be agnostic when it comes to the digital/non-digital divide. If you take a consistent and patient approach when trying new offline channels, you’ll almost certainly end up finding

Major Digital Marketing Trends Redefining Retail Banking

Financial marketers will have to make the customer experience their number one priority if they hope to beat back the fintech threat. Traditional banking providers will need the right resources — a combination of both talent and bigger budgetary investments — to leverage data and personalize the customer journey, otherwise, fintech challengers could win consumers' hearts... for good. Can traditional financial institutions rise to the challenge and pull it off? A study from Adobe and eConsultancy shows that senior-level decision-makers in the banking industry have finally woken up to the threat that fintechs represent, and now concede that everything today — from marketing to the customer experience — revolves around digital channels. According to a study from Adobe, the proportion of financial services companies that viewed themselves as advanced in terms of digital maturity nearly tripled from 7% in 2016 to 19% last year. That’s a huge improvement, but there’s still work t

How Financial coys use digital marketing to gain consumers

As consumers increasingly manage their daily lives digitally, financial marketers must find new ways to reach them through online and mobile channels. Research from Mintel shows that the leading financial firms are increasingly investing in digital advertising that can support more personalized messaging. Yet many other institutions remain stuck in traditional spending habits. The majority of financial institutions did not reduce their broadcast and offline marketing budgets over the last 12 months, according to the Digital Banking Report. As in 2017, 34% of financial institutions allocated 50% or more of their media budgets to traditional media. As was the case last year, there was a lack of commitment to digital channels, with only 15% of organizations committing more than 50% of their budgets to online media, compared to 14% in 2017. Similarly, virtually no bank or credit union committed more than 40% of their budget to mobile marketing, with only 2% of organizations commi

ST LOUIS SUGAR: COMPLACENCY OF MARKETING

St Louis have stuck to their brand since they broke into the Nigerian sugar market. Competing brands did nothing to upset the St Louis dominance, and complacency along. Then all competition phased out. As Nigeria kept transitioning into a 21st Century Commerce-homely society, re-branding became 'law', with companies running willy-nilly in every marketing direction. But St Louis sneered at the riot, calmly concentrating on sales. Industry shifts would have demanded a rethink on this moribund Marketing policy, but it appeared there was no Marketing department at St Louis. No ads (or have you seen any? you must be working at their factory if yes); no CSR; no press releases; no media facility tours; no public relations; nothing but sales trucks raising dust on bumpy Nigerian roads. But something is praiseworthy. St Louis branding has been as consistent as their trademark product quality.Still they would be wrong to depend on quality of product to drive sales endlessly. For i