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Showing posts with the label Article

What are 'Bureaucratic Bottlenecks'? (Watch Video To End)

- What are 'Bureaucratic Bottlenecks'? - Where is Nigeria on the Ease of Doing Business Project? - Why Can't the Nigerian Civil service setup accept technology? The video below shows a 70-step process of simply dunking a basketball. The process comprises what is known as a Rube Goldberg machine - a complex contraption that employs a chain reaction to perform a simple task. If you can survive the video to the end, then you can understand what 'Bureaucratic Bottlenecks' are.  That is the typical example of bureaucratic bottlenecks - the lengthy sequence of required but disposable steps you must go through to get business done in a particular place. It is commonly used in Nigerian corporate scenarios. Ease of doing business has been extremely low in Nigeria for decades.  Where is Nigeria at the Ease-of-Doing-Business Ranking? The overall cost of doing business in Nigeria is too high - a combination of the time-cost, manpower cost and financial cost, unnecessarily exorb


DSTV is under image crisis in Nigeria for too many times. Even in the green chambers they are being seen as defrauding Nigerians (see video below). Why do they repeatedly get named each time Nigerians - largely sympathetic to foreigners - get agitated with foreign businesses? What are they doing wrongly? How do they remedy things? Who Owns DSTv? South African company MultiChoice owns DStv - an acronym for Digital Satellite Television. MultiChoice, according to their website, have been in Nigeria since 1993. The website mentions a Nigerian Businessman and lawyer, Adewunmi Ogunsanya (SAN) as the Nigerian who singlehandedly brought them into Nigeria. What this means is that anytime DSTv has crisis in Nigeria, a Nigerian business is in crisis. They started by employing 30 Nigerians but have grown to 1000 and indirectly providing jobs for other thousand Nigerians. Quoting them; "...for great local content, our business's economic impact runs to hundreds of billions of nai


This is where Fashion and Public Relations get married; Fashion needs people’s eyes, and then their other senses while Public Relations brings them all together. Public Relations ensures that the Fashion professional appeals to the public (publics), satisfies them, attracts them and both parties gain from the relationship formed. A good PR manager will also help the two parties maintain a beneficial relationship going forward. This was how Pierre Rougier worked for Calvin Klein and other fashion businesses behind the scenes, generating a lot of resounding results for these brands. Photo by Vision Perspective It is important to know that an advertising agency will not offer your business what the PR will do. With one, you pay heavily to get seen quickly; with the other, you pay less and take time to build a relationship of trust with your various publics. Advertising is the costlier one, PR is the later one. And these days, the relationship is what keeps the busines

How to Create an Internal Communications Plan in 7 steps

A best practice for internal communications teams is to have a plan. That may sound basic but all too often we find that internal communications departments don’t have plans in place – and it shows in how the team works, how well employees are communicated with, and, in many cases, the kind of impact the function has on the business. An internal communications plan articulates what the function is uniquely qualified to do to help drive business outcomes for the organization. Why an Internal Communications Plan Is Beneficial An internal communications plan is necessary for many reasons. It: Provides a clear roadmap for consistently communicating with employees, so they feel informed about goals for your organization, or a specific initiative, so they can take action and help achieve those goals; Defines what internal communications strategies are important to focus on, how and when they’ll be implemented and how they’ll be measured to demonstrate value and impact to the

12 Nigerian Social Media Influencers Taking PR Jobs - How We Evolved

As a PR agency in Nigeria, as elsewhere on earth, you cannot remain in business sticking to the traditional practice, which, by the way, is almost forgotten. The Media has been relocating to New Media, Marketing is taking over from journalism.  And this 'New Media' comes with many elements you need to study. Members of the older generation who have refused to adjust are being retired before they realize it. We can mention names of some of these consultants in Lagos.  My focus is however not to sing to the choir here, but to drop a hint as to how we have moved Jabborro PR into the flow and continued bringing in the jobs.  At a time when PR agencies are earning less and getting threatened with folding up, we are getting set to open an official Lagos office stepping up from the Uyo base from upcountry. Is it because we are led by youth? Maybe. But I'll say it's because we're hungry and restless - will strive to stay this way.  Welcome to Influence

PR Consultants Commend Buhari For Banning Importation of PR Professionals

The Public Relations Consultants Association of Nigeria (PRCAN) has commended President Muhammadu Buhari for signing the Executive Order making it unlawful to grant visas to expatriates to come into Nigeria to render professional services, which could be otherwise provided by Nigerian professionals. President Buhari's has protectionist economic policies According to a statetement issued in Lagos and signed by the association's President, John Ehiguese, and Publicity Secretary, Israel Jaiye Opayemi, PRCAN described the Executive Order as "exceptional, courageous and an act of nationalism which puts our country first over and above the popular penchant of government officials for all things foreign, and particularly Caucasian." PRCAN, the regulatory body of Public Relations consultancies in Nigeria, described the Executive Order as a valid extension of the "Buy Nigeria, Save the Naira" campaign of the Federal Government of Nigeria, which a large

Nigeria: Adesina as Buhari's PR disaster

In love, opposites attract; in politics birds of the same feather flock together. President Muhammadu Buhari deserves Femi Adesina as much as Goodluck Jonathan deserved Doyin Okupe and Reuben Apati. Donald Trump deserves his Sanders. That is how it works. Buhari and Adesina It used to be that an image-maker is as close to his principal as a skin to the body. It is so arranged because the principal knows that in a world where negativity makes the best news, a wink from an image maker could help mitigate disaster and that not all questions deserve an answer. As Buhari's spokesman Adesina is not assured the privilege of travelling with his principal. I'll bet his presence is not required when his boss meets the global press he craves. Adesina wrote himself into appointment, but he's absent when needed to coach his principal on how to anticipate crises and diffuse explosive situations. He'll be considered lucky if he gets his principal's schedule in th