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Showing posts from January, 2022

Marketing Meets Entertainment: How Brands Can Reach A Wider Audience on TikTok

 Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. With more than 1 billion users, TikTok—along with its unique algorithm and discoverability opportunities—helps brands engage and connect with new demographics and audiences. TikTok TikTok is still fairly new, yet it has already become a necessary avenue to reach audiences. Thus, marketers around the globe face questions: How do I know what’s working on this platform? What is the secret sauce to making a TikTok video go viral? Get creative. Coming up with new trends or unique ways to showcase your products or services is proven to resonate with followers.  Adopt an entertainment-first approach. The direction of entertainment-based marketing allows brands to take a human approach when connecting with their key demographics, creating content that not only moves audiences emotionally, but that also converts. Define your purpos