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WhatsApp To Introduce Message Disappearing Feature.

 Facebook-owned WhatsApp said Thursday it would introduce disappearing messages on WhatsApp, a move ramping up its challenge to rival Snapchat.   WhatsApp The messaging service used by more than two billion people globally said it would enable people to choose whether to keep their messages or allow them to delete themselves after seven days. “Today, WhatsApp messages often live on our phones forever. While it’s great to hold onto memories from friends and family, most of what we send doesn’t need to be everlasting,” a WhatsApp blog post said. “Our goal is to make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever. That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp.” Click here to build a website Facebook previously introduced a similar option for its Messenger platform, following on the heels of Snapchat, which has amassed a strong following among young smartphone users. Whats