The African Continental Free Trade Agreement (AfCFTA) between member states aims at creating a single continental market for goods and services as well as customs union with the free movement of capital and persons. Key Theme for Tanzania 2020: ‘One Africa! March To Economic Integration & The Role of Public Relations’ Signed in Kigali, Rwanda March 2018 and entered into force on the 30th of May, 2019, AfCFTA becomes the largest free trade agreement in terms of participating countries since the establishment of World Trade Organisation (WTO). 54 out of the 55 African States have signed this agreement to promote economic diversification, structural transformation, technology development and job creation. If successfully implemented, the AfCFTA has the potential to redress some of the key challenges the continent is facing. With a projection of generating a combined consumer and business spending of 6.7 trillion dollars by 2030, public relations must secure
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