Jabborro Blog

As a PR agency in Nigeria, as elsewhere on earth, you cannot remain in business sticking to the traditional practice, which, by the way, is almost forgotten. The Media has been relocating to New Media, Marketing is taking over from journalism.  And this 'New Media' comes with many elements you need to study. Members of the older generation who have refused to adjust are being retired before they realize it. We can mention names of some of these consultants in Lagos.  My focus is however not to sing to the choir here, but to drop a hint as to how we have moved Jabborro PR into the flow and continued bringing in the jobs.  At a time when PR agencies are earning less and getting threatened with folding up, we are getting set to open an official Lagos office stepping up from the Uyo base from upcountry. Is it because we are led by youth? Maybe. But I'll say it's because we're hungry and restless - will strive to stay this way.  Welcome to Influence

The Public Relations Consultants Association of Nigeria (PRCAN) has commended President Muhammadu Buhari for signing the Executive Order making it unlawful to grant visas to expatriates to come into Nigeria to render professional services, which could be otherwise provided by Nigerian professionals. President Buhari's has protectionist economic policies According to a statetement issued in Lagos and signed by the association's President, John Ehiguese, and Publicity Secretary, Israel Jaiye Opayemi, PRCAN described the Executive Order as "exceptional, courageous and an act of nationalism which puts our country first over and above the popular penchant of government officials for all things foreign, and particularly Caucasian." PRCAN, the regulatory body of Public Relations consultancies in Nigeria, described the Executive Order as a valid extension of the "Buy Nigeria, Save the Naira" campaign of the Federal Government of Nigeria, which a large

In love, opposites attract; in politics birds of the same feather flock together. President Muhammadu Buhari deserves Femi Adesina as much as Goodluck Jonathan deserved Doyin Okupe and Reuben Apati. Donald Trump deserves his Sanders. That is how it works. Buhari and Adesina It used to be that an image-maker is as close to his principal as a skin to the body. It is so arranged because the principal knows that in a world where negativity makes the best news, a wink from an image maker could help mitigate disaster and that not all questions deserve an answer. As Buhari's spokesman Adesina is not assured the privilege of travelling with his principal. I'll bet his presence is not required when his boss meets the global press he craves. Adesina wrote himself into appointment, but he's absent when needed to coach his principal on how to anticipate crises and diffuse explosive situations. He'll be considered lucky if he gets his principal's schedule in th

Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? As professional PR experts, these among other things are involved in our daily tasks. Instead of waiting for the media to write their story, as organizations media eyes and mouth piece, share those stories via social media platforms. More especially, those platforms activities are coordinated by you. Try these few thought of mine: ctsy: dorisgross 1. Include social sharing If you need to write a press release, find a way to support and extend the message via social sharing. In Nigeria and worldwide today, keep in mind that journalists rely heavily on Twitter, Facebook, WhatsApp and other platforms to source and research stories. When you share your story socially, you are meeting them where they are instead of interrupting them in their inbox. For example, a story about a charitable contribution would translate