Jabborro Blog

St Louis have stuck to their brand since they broke into the Nigerian sugar market. Competing brands did nothing to upset the St Louis dominance, and complacency along. Then all competition phased out. As Nigeria kept transitioning into a 21st Century Commerce-homely society, re-branding became 'law', with companies running willy-nilly in every marketing direction. But St Louis sneered at the riot, calmly concentrating on sales. Industry shifts would have demanded a rethink on this moribund Marketing policy, but it appeared there was no Marketing department at St Louis. No ads (or have you seen any? you must be working at their factory if yes); no CSR; no press releases; no media facility tours; no public relations; nothing but sales trucks raising dust on bumpy Nigerian roads. But something is praiseworthy. St Louis branding has been as consistent as their trademark product quality.Still they would be wrong to depend on quality of product to drive sales endlessly. For i

It will cost you a minimum $103 million to buy an apartment at Pollock’s Path, a residential area in Hong Kong, where A-list Chinese Actor and Movie producer Stephen Chow (director of Kung Fu Hustle and the Mermaid, China’s biggest movie ever) and HSBC brass live – the world’s most expensive neighbourhood; with price increasing at over 10% every year. Since Prince William and Princess Kate moved in, the cost of property in Kensington Palace City, London started increasing yearly at about 2%, but it will still cost you a minimum $195 million to buy property here – Europe’s most expensive real estate.  Africa’s most expensive neighbourhood is arguably a 1.6million square meter piece of real estate in Nigeria. It has not (yet) been named a political entity, but the residents have a Local Government of their own. This cluster of administrators oversee the area, providing taut land-marine-security, electricity delivered to you via intricate underground wiring, healthcare,

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In 1967, Nigeria was at war. With Biafra. The Bafran army, goaded by their cause and motivational leadership was marching towards Lagos, the seat of power, conquering cities and states on their way. At about 100 miles from Lagos, Lieutenant Murtala Mohammed was dispatched by Yakubu Gowon, the Nigerian president, to halt the parade. He did it with surprising success. At the Murtala Muhammed 40th Memorial Lecture held last week at the Transcorp Hilton Hotel, Abuja, President Muhammadu Buhari brings the event back into memory. President Buhari recalled that by the time 28 year old Murtala Mohammed was given Command during the Civil War, the Nigerians side was on the defensive under severe assault from the marauding Biafran army. According to Buhari, the rebels had overrun the then Mid-West, and reached as far as Ore, just 100 miles from Lagos. But “By dint of sheer bravery, improvisation and resourcefulness, he mustered a rag-tag group of soldiers, integrated them into an entir