Jabborro Blog

Andrew is a Baby Boomer and Director at a Fortune 500 company that I was working with last week to write his LinkedIn profile when I asked him why he didn’t post on LinkedIn. He was trying to get more attention for himself while looking for a specific kind of job. He has never posted before and needed some guidance on exactly what to put out there. I turned to Hannah Morgan, a guru of job search information. Linkedin Logo Before becoming a job search strategist and facilitator, Morgan of Rochester New York spent time working in HR recruiting were a lot of hiring was going on. She also worked for Lee Hecht Harrison doing outplacement classes and I asked for her advice. I asked why people don’t post and she noted three reasons: #1 they don’t know what to post #2 they worry it’s self-promotion #3 they don’t realize it is important to post and share with their network The easiest thing to do is post about your job, occupation, your company, your industry and sh

Banking providers continue to struggle with digital marketing — everything from how much budget to allocate to digital channels and how results should be measured. The Financial Brand asked digital marketing experts in the banking industry what they see as the biggest mistakes financial marketers make most often. Facebook, LinkedIn and Twitter icons Mistake #1: Taking the Same Approach on Every Channel Facebook, Twitter, LinkedIn and YouTube are all radically different social media platforms, each with its own norms. The same thing applies to traditional media channels — TV, radio, billboards, direct mail, etc. Each has a different strength that will have different appeal to specific and unique segments of the audience. There are times that the message and/or campaign objective lends itself perfectly to one channel (or more), while other channels might be completely inappropriate or ineffective. But banks and credit unions will frequently lump multiple channels together (e.g

As consumers increasingly manage their daily lives digitally, financial marketers must find new ways to reach them through online and mobile channels. Research from Mintel shows that the leading financial firms are increasingly investing in digital advertising that can support more personalized messaging. Yet many other institutions remain stuck in traditional spending habits. The majority of financial institutions did not reduce their broadcast and offline marketing budgets over the last 12 months, according to the Digital Banking Report. As in 2017, 34% of financial institutions allocated 50% or more of their media budgets to traditional media. As was the case last year, there was a lack of commitment to digital channels, with only 15% of organizations committing more than 50% of their budgets to online media, compared to 14% in 2017. Similarly, virtually no bank or credit union committed more than 40% of their budget to mobile marketing, with only 2% of organizations commi

The 2019 edition of Lagos Public Relations Industry Gala and Awards (LaPRIGA) held at the Grand Ballroom, Civic Centre, Victoria Island, Lagos on Thursday, December 19, 2019. Ishola Ayodele According to the Chairman Lagos Chapter of the Nigerian Institute of Public Relations Mr Segun Mcmedal,  “LaPRIGA was instituted to celebrate excellence and professionalism in PR practice and marketing communication. We made conscious effort to raise the bar at every edition, this year being the fourth. We also celebrate our stakeholders who have been consistent in their support for public relations not only in Lagos  but across the Nation.” This is what has made LaPRIGA become the PR Industry Oscars. The main highlight of the event which attracted the crème de la crème from different sectors was the presentation of the LaPRIGA trophy to practitioners and corporate bodies carefully chosen by a Selection Panel for their contributions to the practice and growth of the profession over the yea

Even though we live in a time where women are increasingly dominating in the workplace, and the gender pay gap is shrinking in some industries, women are still lagging in management. You’ll hear chauvinists say women don’t assert themselves or aren’t aggressive enough. As a future public relations professional, and as a woman, these proclamations are disheartening. source; We are the city The fact of the matter is that having women in management roles only benefits an organization.  There are studies which prove that businesses with women in senior management roles make more money. I recently attended the PRSSA Regional Conference at Utah Valley University, yearning to hear from other women. I wanted to know how they got to the top — and how I can get there too. Here are my top three tips: 1. “Be confident.” Jill Chappell, CNN Senior Editorial Producer, The Situation Room with Wolf Blitzer Think about the first episode of “Scandal” when Olivia Pope’s phone rings as she

​Manchester City have terminated their relationship with media firm  PHD Media Manchester after they were humiliated by an advert looking for help to boost the atmosphere at Champions League games.   Manchester city left back, Benjamin Mendy  Working on behalf of City, the group posted on the app Tribe, which is used by brands to reach out to those with large social media followings, to look for help to raise awareness for the club's European games. In the post, the group claimed  ​City  feared they would not attract many fans after being drawn against three 'relatively unknown' sides - Atalanta, Dinamo Zagreb and Shakhtar Donetsk - and it was ridiculed for its search for help to 'get across the great atmosphere' of  ​Champions League  games. The  Daily Mail  report, City had no prior knowledge of this post and they were left furious to see the group post something without their permission, particularly as it led to widespread criticism from m

The Federal Government (FG) has disclosed it is looking to inject sanity into the social media to restore a sense of control. Lai Mohammed, Nigeria's information minister This was disclosed by the Minister of Information and Culture, Alhaji Lai Mohammed. He was speaking at a media briefing on Tuesday in Abuja. The minister lamented that the social media space has gone totally out of control. “Gentlemen, since we inaugurated our reform of the broadcast industry, many Nigerians have reached out to us; demanding that we also look into how to sanitize the social media space. “I can assure you that we are also working on how to inject sanity into the social media space which, today, is totally out of control Get trained on PR and digital media here! “No responsible government will sit by and allow fake news and hate speech to dominate its media space; because of the capacity of this menace to exploit our national fault lines to set us against each other and trigg