In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike. Source; Reactive-executive Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Build trust with legal now. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson. She’s had considerable experience handling crises from a communications perspective in prior senior communications roles at Experian and CHEP USA, among others. “Take the lead, and set up a meeting with your legal team,” she says. “The agenda should just be to create a mutual understanding of what needs to be communicated in various crisis situations. Put yourself in their shoes, and be receptive to working around language.” She
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