Jabborro Blog

As experts who specialize in creating and maintaining reputations, public relations professionals are often called upon to support a company when disaster strikes. PR specialists know how to change public perception with the right words and marketing campaigns. They also know that aligning their clients with the right strategies can help to alleviate many issues that come with a public crisis. Disaster management is probably one of the best-known roles of any PR company, but many organizations still don’t understand what this job entails. There’s more to handling a crisis than responding to angry customers and sweeping negative comments under the rug. Source; Commpro 1. Offering Advice and Guidance The first thing any PR expert will do in a crisis is assess the circumstances and offer bespoke advice on what the brand should do to keep the problem under wraps. To provide the right guidance, PR professionals need to evaluate the background of the company, the

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike.                                                          Source; Reactive-executive Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Build trust with legal now. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson. She’s had considerable experience handling crises from a communications perspective in prior senior communications roles at Experian and CHEP USA, among others. “Take the lead, and set up a meeting with your legal team,” she says. “The agenda should just be to create a mutual understanding of what needs to be communicated in various crisis situations. Put yourself in their shoes, and be receptive to working around language.” She

Pam Windsor, an entertainment contributor at Forbes recently wrote about Sinach's 'Way Maker' under the caption; "Michael Smith's 'Waymaker' becomes go-to comfort song in a global pandemic". Nigerians - at least the ones who follow gospel music - are hard on Forbes. A notable name amongst the unhappy reactions is Victor Oladokun. He is a world renown media personality also known ofr his Christian faith and dual-racial background. I thought to weigh in on this angst because I am equally of the gospel background, although a practicing comms professional. My Thinking We should not take offense at the heading of the Forbes article. That is clearly work of Michael W Smith's tremendous PR strategy team. His marketing team obviously do not list Nigeria and Nigerians among their market targets. This is why their captioning doesn't name Sinach or anyone else as author of the song. But in the body itself, credit is duly given. And for some

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. Isaac Newton purportedly invented calculus and solved the riddle of gravity in the mid-1600s as he left Trinity College for his family’s estate in the country to escape the bubonic plague. The tale implies that in the COVID-19 world, the rest of us should achieve great things in isolation. In other words: “Get to work, Lazy! Stop binge-watching Netflix!” Well, most of us aren’t Newton, and as the  The New Yorker   notes, Newton was already working on calculus, gravity and other revolutions before the plague. Newton didn’t invent or discover anything  because  of his isolation, but he did make great use of his time.  As many of us have lost clients—health clubs, restaurants, auto manufacturers, hotels—and can no longer host or attend events, we can use this time to update our skills.

There are wild crises awaiting any govt backed or led Covid19 Vaccination in the world. Mention the word and see the reaction.  European Pharmaceutical Review(EPR) Nigeria is not expected to buy into another developing country's curative measures for popular and infamous reasons. As with HIV, no Western country will censor a cure. So, poorly led Nigeria will not even consider a cure. It means they will herd everyone to a compulsory vaccine, by the books of WHO and/or the West. That is the only destiny left for this pandemic. Physical distancing is doing a good job, but reinfection remains a possibility. Ask Paulo Dybala. Whether the vaccines are deadly or life-saving we do not know, cannot tell until millions have been vaccinated. But this is where Public Relations professionals come in. Leaderships of countries should seek out the right hands in every unit of professional service needed for this war. And that includes the Communication sector. They should be en

The proliferation of digital marketing and social media resources has made it easier than ever to pitch to Main Street--without Madison Avenue budgets. Source; Tech next Mickey Mantas, ‎global agency and partner education consultant at LinkedIn, says these options let you be selective in how you spend digitally, and only "build a presence on the platforms that best represent you and your company." Don' t think of it as a one-time campaign; it'll evolve and grow as your business does. Chase assembled a panel of digital marketing experts—from Facebook, Twitter, LinkedIn and Yelp—to help you plan your 2017 social campaigns. Here are some of their suggestions: Go mobile : We consume virtually all information on-the-go, so your marketing platform should be "mobile-centric" instead of just "mobile-friendly." Messaging that isn't designed for mobile access and search will be less valuable in 2017. Create compelling content: Our attention

As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights. Source; Unsplash Forward-thinking strategies will drive traffic to your website, grow your email list, generate sales and bring customers back again and again. Imagine if marketers used the same approaches they used decades ago. They wouldn’t be able to appeal to their target audiences, and their businesses surely wouldn’t thrive off of old procedures. Keeping up with the trends is important if you’re going to advance your business and market to consumers the way they want. Here are three digital marketing trends businesses need to pay attention to in 2020. Improved Customer Security Customer security has always been important, but as technology advances, it’s becoming more of a determining factor for customer purchases. If consumers fe