Jabborro Blog

Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy. In other words, d igital PR is simply creating content that tells stories that are so good that journalists actually want to cover and link to them. Different tactics exist, and success comes from knowing which and when to use. However, few tactics can help you earn links at scale, but digital PR can help you earn relevant links. Also, there are a whole host of other benefits to your business such that If you're not using digital PR as part of your link building strategy, you're missing out on a huge opportunity to gain a competitive advantage. Below are a few digital PR tactics to use. They may not be suitable for every business, so you need to understand which is appropriate for the industry you are in. Creative Campaigns; C reative campaigns are an effective way to come up with something that journalists want to cover.  Think visualizations, predictive imagery, or creative stunts that ge

Even seasoned writers can slip up on grammatical tenets with ever-tightening deadlines, burdensome workloads, and looming burnout. Here are five to refresh your memory: 1. Parallel construction. These days you can’t swing a dead albatross without hitting this construction: He bought peanuts, Cracker Jack and went to the ballgame. The series is shown to be flawed by removing the first two elements: He bought peanuts, Cracker Jack and went to the ballgame.  He bought went to the ballgame.   Really? Better to recast it: He bought peanuts and Cracker Jack and went to the ballgame. In all likelihood, he opted to root, root, root for the home team, as well. 2. Nominative versus accusative case. Nominative pronouns (I, we, he, she, they) are subjects of verbs; accusative pronouns (me, us, him, her, them) are direct objects of verbs. The latter forms are also used as objects of prepositions. So instead of this: Him and her should contact we and they.  Go with: He and she should contact us and

Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today. Google search page Google is always giving webmasters hints on how to optimize for SEO. Acting on that advice can instantly improve your rankings in the search engine results pages (SERPs). Here are 12 factors you must consider: 1. Core web vitals Google core web vitals are the latest user-centered ranking factors introduced by Google in 2020. They’re launched to help search robots assess page experience more accurately and improve search usability. These metrics go beyond loading speed and page responsiveness and dig deep into user experience trying to improve how fast a page loads and how soon can users interact with it. Although there are still lots of unanswered questions around Core Web Vitals, one thing is for sure: User-experience is the future of SEO. 2. High-quality content Content quality has always been a top priority to search

  When you tap into both brain science and information science, you discover amazing insights about attention spans, cognitive overload and interpersonal communication or lack thereof.  This mix of brain science, psychology and marketing is how you break through the noise.  Source; Tutorials Point There’s a shift from trying to be elegant to trying to be more responsive. Here are three distinct, burgeoning communication modes to help communicate effectively in today's noisy world. 1. In-person, kinetic information sharing.  As more people are vaccinated and begin to congregate, collaborative spaces and in-person meetings become as valued as ever before. This will surely provide a very powerful mix of people and ideas coming together.” 2. Active through technology.  This is where people of all backgrounds and experiences are showing up and not waiting for an invitation. Social platforms allow for real-time conversations and a larger “playground” focused on connecting through auditor

  PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. PR & Content Marketing Naturally, the two business functions can—and should—have a symbiotic relationship. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content. But if you want to get as much mileage out of your content as possible, you’ll also need to work your content assets into your media outreach. Here are four ways to make your content power PR wins: 1. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse. Thought leadership is just expertise: insightful analysis, predictions and commentary informed by years of experience. Strong thought leadership is vital to a successful PR program. That’s because reporters are always on the hunt for expert sources. The easiest path? Maintain a blog. A thought lea

Daily Trust is currently looking for talented, creative and editorially sound persons to join their digital team. Are you young, digitally savvy and easy at learning? If yes, you may well be the one whose service they require. Job Vacancy Position:  Digital News Copy Editor Location:  Anywhere Within Nigeria Contract Type:  Fixed-term Competencies and key responsibilities • The candidate should have the qualities of being a team leader • Ability to source very compelling lead and other top stories. • The candidate must be able to turn regular and routine news items into big and in-depth reports. • He/she must possess impeccable English writing skill and have copy editing and re-writing techniques. • Ability to be a self-starter who can generate story ideas. • The candidate must be able to assign, commission and guide reporters to do good, accurate, unique and unbiased stories. • Must have the ability and skills to enrich and contextualise news reports. • He/she must be very meticulous

Distrust is the first reason among 6 hot reasons ecommerce startups fail in Africa, according to Prof. Ndubuisi Ekekwe's article on HBR. Others include such sensitive elements like logistics, random placement of market - everywhere you go there is a trader in Africa, cost of broadband (internet data) and others. Read on below; Africa’s recent economic growth rates and rising youth population have meant more and more entrepreneurs are  looking there for potential business opportunities . The typical strategy is to introduce new companies by recreating foreign business models on the continent. But for e-commerce start-ups, it’s not that easy. Look at my own experience. In 2010, my company created an app store. We then built a large, local app store that provided a platform to reach African users, since Google Play had some restrictions in place. We followed that with a crowdfunding platform and even opened an e-commerce website selling electronics design kits via partnerships with U.