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Man City Sack PR Firm Behind Much-Mocked Social Media Influencers Advert

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​Manchester City have terminated their relationship with media firm PHD Media Manchester after they were humiliated by an advert looking for help to boost the atmosphere at Champions League games.
Working on behalf of City, the group posted on the app Tribe, which is used by brands to reach out to those with large social media followings, to look for help to raise awareness for the club's European games. In the post, the group claimed ​City feared they would not attract many fans after being drawn against three 'relatively unknown' sides - Atalanta, Dinamo Zagreb and Shakhtar Donetsk - and it was ridiculed for its search for help to 'get across the great atmosphere' of ​Champions League games. The Daily Mail report, City had no prior knowledge of this post and they were left furious to see the group post something without their permission, particularly as it led to widespread criticism from many on social media. As a result, City opted to terminate the partnership. G…

NEWS: FG TO CENSOR SOCIAL MEDIA

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The Federal Government (FG) has disclosed it is looking to inject sanity into the social media to restore a sense of control.
This was disclosed by the Minister of Information and Culture, Alhaji Lai Mohammed. He was speaking at a media briefing on Tuesday in Abuja. The minister lamented that the social media space has gone totally out of control. “Gentlemen, since we inaugurated our reform of the broadcast industry, many Nigerians have reached out to us; demanding that we also look into how to sanitize the social media space. “I can assure you that we are also working on how to inject sanity into the social media space which, today, is totally out of control
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“No responsible government will sit by and allow fake news and hate speech to dominate its media space; because of the capacity of this menace to exploit our national fault lines to set us against each other and trigger a national conflagration. That is why we will continue to evolve ways…

10 DOs and Don'ts for Brands on Twitter; Part three

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Click here! to read part one andHere! to read part two, of 10 DOs and Don'ts for Brands on Twitter.
8. Do Monitor Keywords and Competitors In twitter, it is not only hashtags that trend. Keywords also indicate a timely topical issue. You can latch on to any of these and contribute sound, helpful and maybe funny input. It shows your brand cares about what tweeps care about. Don’t stop there; monitor your competition as well. This is what the European soccer football brands do better than other users. They monitor each other closely and even engage each other in such a way as to generate some energy amongst their respective fans and followers. This way, they are contributing to sales of club merchandise, in the grand scheme of things. If someone expresses issues with a competitor or drops a general question about your competitor, that’s your opportunity to learn what to do better in your own business. There would be nothing wrong if you seize the moment to respectfully promote a sol…

10 DOs and Don'ts for Brands on Twitter; Part two

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Click here! to read 10 DOs & Dont's for Brands on Twitter; Part one
4. Don't Auto-Tweet While you are away from work, you can setup automated tweets to give you top of the mind awareness, but this takes a lot more skill than just knowing how to use a bot. tweeps (as twitter users call themselves) can tell the difference between a bot tweeting and you tweeting. When they want information, they can forgive you for allowing a bot inform them, but if the information achieves its aim, then a human should be on hand to engage them. Let’s not even talk about DM using a bot; that’s spam and, it could work for you, but if it doesn’t work for you, it does even more harm. 5. Don't Take Too Long To Reply The best twitter accounts are known for replying within few minutes. If it takes you a whole day or more to reply, you could be losing business. Set your notifications on a mobile phone if you are handling a twitter account for the firm, and get messages on the go. And if you miss…

10 DOs and Don'ts for Brands on Twitter

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Brands on Twitter must know that this one is a village and everyone seems to know everyone. That is the most unforgiving place for your partners or buyers to complain of you. Nowadays, the need to satisfy your customers gets emphasized even more thanks to the power that Twitter gives to users’ voices.
I took a little time to go through piles of requests and complaints by Twitter users concerning brands they have dealt with; as many as I could. Here are 10 Dos and Don’ts I learned from this: 1. Poor Grammar, Poor Spelling will sink you There are lots of grammarians on social media and Twitter has them many. It’s an open world out there with supporters, hostiles, prejudiced, sympathizers, the indifferent, the disillusioned and all manner strolling through. The more attractive your tweet, the more of these people you will find reacting. And while some may ignore your bad grammar, even if a mistake, there are some who would not let you go. Before long, they are ‘dragging’ you all over tw…

ATTN!!! Int’l PR Association Announces New Definition of Public Relations

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The International Public Relations Association wraps its values around a new definition of public relations. After months of exhaustive debateIPRA, the International Public Relations Association, has created a new definition of PR, fit for the times we live in.


The 30-word definition reads: Public relations is a decision-making management practice tasked with building relationships and interests between organisations and their publics based on the delivery of information through trusted and ethical communication methods.
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Chair of the group charged with formulating this definition, and IPRA Board member, Alain Grossbard explains; “First we wanted to have a short definition that said: What is PR?Why do we do it? And how do we do it?  Then, conscious of our heritage based on the IPRA code, and of a world today imperiled with fake news, we wanted to say something more. This is how IPRA members do PR and how we think the world should do PR. …

MEDIA ADVISORY: LAGOS DIGITAL PR SUMMIT 2019

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The fourth Lagos Digital PR Summit, themed: Upping your Versatility in Digital Communication, will hold at the Sheraton Lagos Hotel, Mobolaji Bank Anthony Way, Ikeja from Wednesday 16th – Thursday 17th, October 2019 by 9am – 4pm daily.

*SUMMIT OBJECTIVES* In partnership with multinational technology companies specializing in Internet-related, social media and social networking services and leading digital communications consultancies in Sub-Saharan Africa, the Lagos Digital PR Summit is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and ready communicators with high-level digital public relations strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results.
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*FOR WHOM* The Lagos Digital PR Summit is open to Generation X and Millennials managing communications for government, corporate, media and non-governmental organizations to equip and…