Jabborro Blog

Well, I try to keep quiet, study reactions, explanations, opinions b4 commenting on a controversial topic. Hence I've been silent on the issue of the AkSG Lodge at Lagos. It is now known that 1.2bn naira, per the HC of Info Charles Udoh, has been 👂-marked for the PROPOSED project. The dilapidated lodge Note: proposed. Meaning, the idea could still be mooted, could still be discarded if further analysis disallows it. Now, God forbid the budgeting of N9bn (or anything close) for a project of that level of priority. And, thank God the N9bn report was fake news. I mean, don't we even notice that, under Udom, we don't get to hear humongous sums mentioned against projects in the state as in time past? Could this be why some beneficiaries of past administration are becoming opposition to Udom? Topic for another day... Inside the existing lodge Let's talk about Priority. What we'd all love to have would be: - An Akwa Ibom that p

9Mobile has already begun to spend in 10 millions of Naira advertising their young (not so young actually) brand. They're singing their own praises before there's a chance to prove what they can do differently. This is the point where actual PR and Advertising part ways. In the ideal sense, or even near-ideal, your Marketing budget should allocate more to designing excellent service quality and far less to advertising. Then spend very little to directly connect with your customers; give some time to your consistency and you'll be everywhere before long ctsy of free advocacy by happy customers.  Time for advertising would later come. This  is a formula I will choose not to detail in an article.  There is a level of aggression in advertising that a company embarks on I becomes what I call desperate self-aggrandizement. It's either they have access to near-unlimited investment capital or they have something sinister they're paying to keep concea

Budding gospel music singer Emem Baseda is out with another single; 'None Like You', a production of Final Mix Entertainment.  Her debut release 'Amanam' still enjoys airplay on radio stations in the country. None Like You appeals to a broader audience base as it is written totally in English. It's worship spirit is as deep as the artiste is known to be. It has been described by Uduak Umo, a music director and PR professional as a Timely Timeless. Get a free copy of the song here  DOWNLOAD NONE LIKE YOU

If you do business online, then you’ve probably heard about conversion marketing in one way or another. You’ve heard all about how you need to improve your conversion rate, so that you can get more sales online and so on. The question is: what is this conversion marketing all about? And how can you use it for your benefit? Definitions: First of all, let’s define some of the terms we will be using repeatedly in this text. Conversion Marketing: The process of converting website visitors to customers. Website Conversion: This refers to an instance where your website visitors take an action that you’d like them to take, whether that is buying a product, downloading an ebook, signing up to your newsletter, etc. Conversion Rate: the ratio of website visitors to those who take the desired action. This is usually converted to a percentage. Why is conversion marketing important? Conversion marketing is everything! If everyone that visits your website is just browsing, and taki

Hello Ladies, do you know that with just one beautiful picture you can win N50,000 quick and easy in the Face of H!nteractive online contest? Yes you can!  All you need to do is grab your form for just #1,000 from Monday April 24, 2017, and you are on your way to winning the cash. Upon purchase, completion and return of the form, you will mail your best picture to us via info@Hinteractiveng.com. Your picture will be published with those of other contestants on our Facebook page. After it has been posted, you will get your friends on Facebook to like your own picture. First to get 3000 likes wins the money. Note however; the people liking your picture must also like the H!nteractive page, else SUCH VOTE MAY NOT COUNT. So, get your friends to like your picture as well as the H!nteractive Nigeria page on Facebook to be on a safer side. Automated likes and any kind of foul play will attract disqualification, without notice. From April 24th, Pick up form at 19 Udi Street Uyo for N1

- How the Yorubas Stay Far Ahead of Us - What you gain with Certifications Added to your degree "I told my brother, keep your PhD aside; go for certifications. That is what develops your capacity; that is what qualifies you to speak at conferences around the world. I have a friend who acquired several certifications here in Nigeria. He got a job from here and today he's become a citizen of UK and Canada, getting jobs using just his certifications. Whatever you do, get certifications. This is one of the ways the Westerners overtake us. They accumulate certifications long after their degrees, and they travel everywhere because of their capacity."  – Rt. Hon Sam Ikon (paraphrased), member representing Etinan Federal Constituency at the House of Representatives, Abuja, April 11, 2017, at his home while interacting with few supporters and friends.  Apparently, the parliamentarian does believe in strategic professional 'educationing'. Himself, he h

There is a plan by professional bodies to strengthen their practices in Nigeria as is done around the world. the Nigeria Society of Engineers NSE strongly demand that nobody answers 'Engineer' without their licence.  Most government officials are easy targets for defaulting, and they may soon be prosecuted and their governments humiliated for hiring what the professionals call 'quacks'.  The NIA has released a circular for architects. After their coming AGM at Kwara, NIPR will most likely begin their own campaign against quackery.  Media aides, appointees of various arms of government and employees of organisations acting in the PR or Communications departments, who are not certified by the constitutional authorizing bodies, may be embarrassed soon, and even remedial measures by their political employers will not totally repair damage done.  Recommendation:  If you’re not YET chartered, and you have practiced PR for up to 5 years, please desist fro