Jabborro Blog

In a previous article, we listed tips to help you use Google search accurately. Please click here to view the article. Below is a continuation of that article on how to use Google search accurately.   FINDING SPECIFIC FILE FORMATS A lot of files have been uploaded online in order to aid in-depth research work. You can find files like PDF on particular topics through Google. How to do this; type the word you are researching on and add filetype:pdf. This will bring out various pdfs on that topic. For example Food & Nutrition filetype:pdf. This does not only apply to PDFs, but other file types too like DOC, MP3, MP4 etc.       TO FIND SOCIAL MEDIA HANDLES When trying to find a particular organization, product, or individual’s page handle on social media through Google, type the name and add the ‘@’ symbol. For example; Jabborro@twitter will bring out this organization’s twitter page, same goes for Coca-cola@instagram and many more. It is simple and quick to use when looking for speci

Many users don’t realize how deep Google search really is. There are information you will never find if you keep using Google search the casual, usual, random manner. Below are some tips to help you use this tool called Google search accurately. USE QUOTES When you want to search for a particular thing, use quotes. In other words, use quotation marks. This will make the search results specific to what you want to find. It will bring out articles that have the whole search sentence included in it. This is mainly because there are a lot of articles online that could have the words you are looking for, but they won’t be related to what you want to find. That makes finding the information you are looking for take longer than needed. Using quotes will shorten that amount of time. Example; Instead of searching for how to browse on Google , rather type in “How to browse on Google”. This will bring you results with that exact sentence in it. USE COLON Make use of colon and direct websites to f

 If you need to buy followers to grow your page, your content strategy is a flop.      You might as well see the Ad spend as punishment from Social Media companies; punishment for poor content or content failure.  For if your content is great, your accounts will grow naturally. There is a caveat however. Paying for more followers will cost money but fetch quicker results than growing organically. Howbeit, growing without buying followers will leave you with ever-lasting results. READ: How Brands Can Reach A Wider Audience on TikTok Also, it is possible to grow organically but sharply. You would need to field content that is sensational enough, hot enough, mad enough - and at the right time, distributed to the right discussion forums, however. This would have to be controversy, by the way. There is really nothing else on earth that can make everyone rush to a scene of an event if it weren't either controversy or a looting spree. So, decide what content you can publish. Decide if you

 Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. With more than 1 billion users, TikTok—along with its unique algorithm and discoverability opportunities—helps brands engage and connect with new demographics and audiences. TikTok TikTok is still fairly new, yet it has already become a necessary avenue to reach audiences. Thus, marketers around the globe face questions: How do I know what’s working on this platform? What is the secret sauce to making a TikTok video go viral? Get creative. Coming up with new trends or unique ways to showcase your products or services is proven to resonate with followers.  Adopt an entertainment-first approach. The direction of entertainment-based marketing allows brands to take a human approach when connecting with their key demographics, creating content that not only moves audiences emotionally, but that also converts. Define your purpos

 A social media style guide is connected to your brand voice. You want your brand essence to be showcased on social media and other marketing platforms for better brand recognition. Social Media Guide A social media style guide can offer your team concise information about publishing posts, so there’s less room for error. It will also make it easier for you to train new employees. That, in turn, will save both parties time. The less time you waste, the faster you’ll reach your social media goals. In creating your guide, you need to understand what to include in it in the first place. Here’s a list of important elements: 1. Consumer persona: Creating the consumer persona of your target audience is an important exercise for any business. The consumer persona is an exclusive collection of data about your target audience. Including a detailed consumer persona in your social media style guide will allow your team to understand the audience they’re targeting. That will help them customize s

Nigeria is losing internet subscribers at an outrageous rate, as seen in the NCCs monthly published data of Internet subscriptions. Too many businesses’ marketing managers across the country, this is horrible news. It is already shocking to see the consistent drop in internet subscribers since November 2020. One would have thought that the Internet has become an essential possession to the general Nigerian population, following food and shelter. That Nigerians are quitting the internet is an ominous sign to everyone, even worse for marketers. According to data from Statista, businesses in Nigeria advertise more on TV than anywhere else. Out-of-Home (or Outdoor) advertising follows and then the Internet comes in 3 rd place. Click here  to read their report. Image: See increasing Ad budgets from 2018 to 2020 across the top 4 channels But research by Nairametrics suggests that although TV takes more Ad budget than the internet and will continue to be so in the foreseeable future,

These days, the value and effect of influencers in the Social Media space have become inestimable.  Influencer Marketing These are genius people who have figured out how to turn their special skill sets and hobbies into profitable personal brands are almost everywhere. Blogs, Youtube, Twitter, TikTok, Instagram e.t.c. You name it. These kings and queens of content creation and engagements, have basically made any Social Media platform you can think of their kingdom.  Due to their popularity, it's a no-brainer that brands are always on the lookout for influencers that can easily align the brand's goals with their audience and pull people into the brand’s circle of influence on the platform of a 'transactional relationship'. Interestingly, despite the large pool of influencer talents available, figuring out what’s going on culturally and then finding that perfect person to cascade your message is not as easy as it seems. Below are a few tips that can aid you in recording