Jabborro Blog

The Federal Government (FG) has disclosed it is looking to inject sanity into the social media to restore a sense of control. Lai Mohammed, Nigeria's information minister This was disclosed by the Minister of Information and Culture, Alhaji Lai Mohammed. He was speaking at a media briefing on Tuesday in Abuja. The minister lamented that the social media space has gone totally out of control. “Gentlemen, since we inaugurated our reform of the broadcast industry, many Nigerians have reached out to us; demanding that we also look into how to sanitize the social media space. “I can assure you that we are also working on how to inject sanity into the social media space which, today, is totally out of control Get trained on PR and digital media here! “No responsible government will sit by and allow fake news and hate speech to dominate its media space; because of the capacity of this menace to exploit our national fault lines to set us against each other and trigg

Click here! to read part one and   Here! to read part two , of 10 DOs and Don'ts for Brands on Twitter. Micvadam files 8. Do Monitor Keywords and Competitors In twitter, it is not only hashtags that trend. Keywords also indicate a timely topical issue. You can latch on to any of these and contribute sound, helpful and maybe funny input. It shows your brand cares about what tweeps care about. Don’t stop there; monitor your competition as well. This is what the European soccer football brands do better than other users. They monitor each other closely and even engage each other in such a way as to generate some energy amongst their respective fans and followers. This way, they are contributing to sales of club merchandise, in the grand scheme of things. If someone expresses issues with a competitor or drops a general question about your competitor, that’s your opportunity to learn what to do better in your own business. There would be nothing wrong if you seize the moment

Click here! to read 10 DOs & Dont's for Brands on Twitter; Part one   Source: Cnbc 4. Don't Auto-Tweet While you are away from work, you can setup automated tweets to give you top of the mind awareness, but this takes a lot more skill than just knowing how to use a bot. tweeps (as twitter users call themselves) can tell the difference between a bot tweeting and you tweeting. When they want information, they can forgive you for allowing a bot inform them, but if the information achieves its aim, then a human should be on hand to engage them. Let’s not even talk about DM using a bot; that’s spam and, it could work for you, but if it doesn’t work for you, it does even more harm. 5. Don't Take Too Long To Reply The best twitter accounts are known for replying within few minutes. If it takes you a whole day or more to reply, you could be losing business. Set your notifications on a mobile phone if you are handling a twitter account for the firm, and get messa

Brands on Twitter must know that this one is a village and everyone seems to know everyone. That is the most unforgiving place for your partners or buyers to complain of you. Nowadays, the need to satisfy your customers gets emphasized even more thanks to the power that Twitter gives to users’ voices. source: Logodix    I took a little time to go through piles of requests and complaints by Twitter users concerning brands they have dealt with; as many as I could. Here are 10 Dos and Don’ts I learned from this: 1. Poor Grammar, Poor Spelling will sink you There are lots of grammarians on social media and Twitter has them many. It’s an open world out there with supporters, hostiles, prejudiced, sympathizers, the indifferent, the disillusioned and all manner strolling through. The more attractive your tweet, the more of these people you will find reacting. And while some may ignore your bad grammar, even if a mistake, there are some who would not let you go. Before long, th

As a PR agency in Nigeria, as elsewhere on earth, you cannot remain in business sticking to the traditional practice, which, by the way, is almost forgotten. The Media has been relocating to New Media, Marketing is taking over from journalism.  And this 'New Media' comes with many elements you need to study. Members of the older generation who have refused to adjust are being retired before they realize it. We can mention names of some of these consultants in Lagos.  My focus is however not to sing to the choir here, but to drop a hint as to how we have moved Jabborro PR into the flow and continued bringing in the jobs.  At a time when PR agencies are earning less and getting threatened with folding up, we are getting set to open an official Lagos office stepping up from the Uyo base from upcountry. Is it because we are led by youth? Maybe. But I'll say it's because we're hungry and restless - will strive to stay this way.  Welcome to Influence

Twitter and other social media companies have come under fire in the past several years for the amount of fake and spam accounts spreading misinformation on the platforms. Ahead of the upcoming midterm elections, Twitter has updated its Twitter Rules to provide further guidance about what will and will not get an account banned. Among the new actions that will get an account banned are: Any account that uses stock or stolen avatar photos, stolen or copied profile bios, misleading profile information, and misleading profile location. Twitter now considers these accounts as fake accounts. The new Twitter rules also say, “The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) it will not be allowed. Accounts that are owned by the same person or organization t

Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? As professional PR experts, these among other things are involved in our daily tasks. Instead of waiting for the media to write their story, as organizations media eyes and mouth piece, share those stories via social media platforms. More especially, those platforms activities are coordinated by you. Try these few thought of mine: ctsy: dorisgross 1. Include social sharing If you need to write a press release, find a way to support and extend the message via social sharing. In Nigeria and worldwide today, keep in mind that journalists rely heavily on Twitter, Facebook, WhatsApp and other platforms to source and research stories. When you share your story socially, you are meeting them where they are instead of interrupting them in their inbox. For example, a story about a charitable contribution would translate